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Junior Business Development

4 weeks ago

Hanoi, Vietnam PERSOLKELLY Vietnam Full time

**Job description**

**1. Brand management planning**:

- Build and implement a brand management framework to enhance brand value based on research to identify, manage and monitor the main factors promoting brand value.
- Development of brand architecture, brand manifesto, brand guidelines/guidelines
- Build training, evaluate brand knowledge to develop appropriate training content and conduct periodic training throughout the row.

**2. Brand development**:

- Create, build and spread brand position to customers, transform brand position into inspiring activities so that customers understand, believe and live up to the purpose that company envisions.
- Plan and monitor the implementation of bank-wide product brand development, including but not limited to Go-to-market plans/activities through branding và marketing communication, based on segmentation to ensure consistency in activities to promote overall company brand development.
- Build and implement a Continuous Brand Presence (Always-On) for brand and product activities (Business Division); building brand awareness and brand identity through content on media channels.
- Develop and implement periodic brand activities programs (customer gifts, presence of Head Office/branches...) to increase special connection with key/priority customers.
- Develop sponsorship activities, brand events, create highlights in communication plans, themed brand campaigns.
- Co-develop the plan with Business Divisions, enhancing brand strength/brand love by product/offering group or by regions.
- Organize creative design production for brand activities; creative design orientation for product marketing activities, corporate communication.

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