Senior Product Marketing

4 days ago


Ho Chi Minh City, Vietnam NavigosSearch Full time

**What We Can Offer**:
Overseeing the administration of the product portfolio across all channels.
- Manage product portfolio to guarantee localized Heroes focus and product line-up mapping strategy, in particular New Launch Forecast:

- Purchase New Launch (including Saleable, Samples, GWP, Collaterals, VM).
- Compile and keep track of updates to new launch changes in the IMW Tracking file.
- Follow through with regional IM, the neighborhood demand planner on stock allocation, and the prompt charge-out of a new launch from the hub to Vietnam.
- Coordinate new product launch strategies, pricing strategies, and annual price increase analyses with the brand manager, consumer marketing, and regional product marketing.
- Plan product forecast (Saleable and Non-Chargeable) linked to Commercial Planning for Key Campaigns/Programs across Channels in the upcoming 6 months in coordination with Brand Manager and Retail Marketing.
- Work together with the channel lead or demand planner to create product strategies and a pertinent line up for those channels in order to meet the commercial and consumer acquisition targets.

Product Marketing Alignment and Operation
- Partner with Consumer Marketing on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.
- Align with RA to prepare Notification and Advertising Registration for New Product Launch in a timely manner.
- Work together with Retail Marketing to predict VM Collaterals, Displayers, and Collaterals in accordance with the VM Guidelines, the MKT Calendar, and the provided Budget planning.
- Work together with the demand planner to prepare a meeting with key stakeholders to discuss demand and consensus.
- Work together with consumer marketing and education to develop new launch key USPs, key benefits, and local relevance in line with the most recent consumer insights and market trends.

**Job Requirements**:

- Marketing or business major University degree with at least 3 years of relevant experience
- Effective oral and written communication abilities in English.
- Product marketing management experience, such as in the areas of marketing, sales, training, merchandising, and public relations.
- beauty trends as well as extensive customer knowledge from the makeup/skincare industry.
- Meticulous, well-organized, self-sufficient, logical thinker, and capable of handling a range of responsibilities in a hectic setting.
- The capacity to influence and forge cooperative connections with various stakeholders.
- Solid familiarity with Microsoft Office's suite of productivity tools.

**Job Locations**:

- Ho Chi Minh



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