Senior Copywriter

5 months ago

Ho Chi Minh City, Vietnam CREATORY Full time

**A, GENERAL DESCRIPTION**

CREATORY is not a traditional agency. We are always on the next wave of the digital age. From the root of successful influencer marketing, we expand our capacity to provide total solutions for brands including IP management & development, content solution, community building, brand social channel, IMC plan, virtual production. Especially with technology based and pivoting to the future, we navigate to web3 by providing total solutions which promote blockchain-based brands/products or services. We cherish our entrepreneurial spirit and embrace the opportunity to rethink media & content to get out of agency definition.

We are working for several local and international clients incl. LG, CJ, Orion, Mirae, NH Securities, Likelion,... Not just working as a service provider, we play as strategic partners to brands. We are growing fast and we know that our success is a direct result of our talents.

We would like to find someone who can embrace this chance as a part of our established planning team. While looking for a Senior (Advertising) Copywriter, we hope to find someone who doesn’t mind challenging their creativity for diversified projects that range from web2 traditional brands to web3 brands (p2e, NFT,)

Either it is developing a creative concept for the whole proposal or crafting an engaging advertising post/video, we hope you can nail it with the mindset of a game changer.

**B, MAIN RESPONSIBILITIES**

1. Planning
- Meeting with the account team to clearly get the client's brief and discuss to clarify their requirements
- Familiarising with the product/service, target audience and competitors' marketing activities in the market.
- Meeting with other members of the planning team (planners, strategy lead,...) to discuss and firm the strategic directions
- Come up with creative strategy which solve client's requirement and match both audience insight the social media trends
- Brainstorm big ideas and concepts to embody the communication strategy
- Maximise the use of Creatory’s available resources (such as: KOLs, virtual KOLs, virtual production, communities, etc.) to leverage creative communication strategy for clients
- Leverage digital platforms such as Tiktok, Youtube, Facebook, Instagram, Telegram, Discord,etcto stretch brand message
- Deploy creative execution ideas or content angles which are in-line with the campaign big ideas/concept
- Write clear, persuasive, original copy to demonstrate our ideas
- Join pitching with persuasive storytelling
- Modify plan based on client's feedback and request in planning phase
- Adjust execution plan to adapt the market trends or reality if necessary in execution phase
- Coordinate and quality check the proposals from freelance planner if any

2. Execution
- Develop detailed script for the campaign (Viral video, tiktok challenges, KOL review videos outline, KOL live stream content outline, branded social post...)
- Utilise different language styles and tones that both represent various brand voices and appeal to various target audiences.
- Responsible for constant detailed revision and rewriting the copy either at the request of the client or to tune up the communication for maximising views and engagement.
- Join the assessment of KOL choice to deliver properly the right mood and tone of the campaign
- Debrief creative ideas for production team to bring the ideas to life
- Follow up production phase (Video/photo shooting, video production,...) and give feedbacks to make sure the campaign execution ideas are produced and carried out smoothly
- Quality check the copy that is generated by team members or freelance copywriters and offer feedback when necessary.
- Quality check the KOLs' outline scripts to make sure they convey the right message

3. Others
- Conduct research and gather knowledge from creative course to build and develop creative team
- Research insights from different target audiences for further effective planning
- Support internal teams to generate creative ideas to conduct internal activities
- Other tasks assigned by the line manager.

**C, REQUIREMENT**:
Qualification:

- Competence in spoken and written English communication.
- The advantage for College or Bachelor’s degree in Marketing, Filming, Communication or Journalism.
- + 2 years of experience in a similar position in marketing, advertising, creative production or commercial film industry.
- Experiences in commercial video projects such as Youtube video, viral video, commercial film/video ads, KOL videos, Comedy Drama Film, and Video content, Social content,
- Open or interest in getting to know blockchain and its related terms such as: p2e, NFT, metaverse,....

**Skills**:

- Ability to write concise, compelling copy and handle multiple projects.
- Excellent attention to detail.
- Energy, stamina, and the ability to work under pressure.
- Excellent communication and interpersonal skills.
- High levels of creativity, imagination, initiative and enthusi

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