Digital Marketing Specialist

7 months ago

Ho Chi Minh City, Vietnam GFT Technologies SE Full time

**About GFT**

GFT is driving the digital transformation of the world’s leading companies in the financial, insurance, and manufacturing sectors. As an IT services and software engineering provider, GFT offers strong consulting and development skills across all aspects of pioneering technologies, such as blockchain and distributed ledger technology, cloud engineering, artificial intelligence, mainframe modernisation and the Internet of Things for Industry 4.0.

We’ve been a pioneer of near-shore delivery since 2001 and now offer an international team spanning 16 countries with a global workforce of over 12,000 people around the world. GFT is recognised by industry analysts, such as Everest Group, as a leader amongst the global mid-sized Service Integrators

**Responsibilities**:

- Create high-quality and engaging content, including articles, social media posts, videos, and infographics, that aligns with the brand's voice and resonates with the target audience.
- Manage social media platforms and online communities, including content scheduling, monitoring, and responding to user engagement.
- Support the development and implementation of the CRM Marketing Strategy to enhance customer engagement through proactive communication and marketing automation.
- Monitor and analyze marketing performance metrics, including website traffic, social media engagement, content reach, and campaign effectiveness, and provide actionable insights for continuous improvement.
- Ensure all content is optimized for search engines (SEO) and performs well in terms of readability, relevance, and conversion.

**Required Skills and Qualifications**:

- Bachelor’s degree in Marketing, Communications/Journalism, Creative Media, or a related field.
- At least 5 years’ experience working in marketing, communication, or in a similar field.
- Experience in IT or financial services would be a plus.
- **Excellent written and verbal communication skills in English**:

- **Proficient in social media management tools, content management systems, and analytics platforms.**:

- Strong writing and editing skills, with the ability to create compelling and persuasive content across different formats and platforms.
- Good interpersonal skills to effectively collaborate with internal teams and external vendors.
- Creative mindset with the ability to think strategically and develop innovative marketing approaches.
- Self-motivated, detail-oriented, and able to meet deadlines in a fast-paced environment.

**About Us**:
We show commitment to our investors and stand for solid, long-term growth performance. Founded in Germany in 1987 and in American territory since 2008, GFT expanded globally to over 10,000 experts. And to more than 15 markets to ensure proximity to clients. With new opportunities from Asia to Brazil, the international growth story continues. We are committed to grow tech talents worldwide. Because our team’s strong consulting and development skills across legacy and pioneering technologies, like GreenCoding, underpin success. We maintain a family atmosphere in an inclusive work environment.

**Why Choose GFT?**:

- Competitive Compensation
- Benefits package including comprehensive medical, dental, vision and others
- Company Culture based on our Core Values
- Professional Development Training with Individual Development Plans to map out your career growth
- Opportunity to work in a global environment with diverse teams built with colleagues from around the world
- Opportunity to work with technology industry leaders in the financial services industry
- Opportunity to work for big name clients in capital markets, banking and other industries

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