Senior Performance Marketing Specialist

4 weeks ago

Ho Chi Minh City, Vietnam Athena Studio Full time

**I. KEY JOB DUTIES**
- Plan and execute user acquisition campaigns:

- Develop and implement comprehensive UA strategies across paid (PPC, social media, programmatic), organic (ASO, content marketing), and referral channels.
- Manage campaign budgets and optimize spend based on data-driven insights.
- Conduct A/B testing and iterate on creatives, targeting, and bidding strategies to improve campaign performance.
- Analyze and report campaign performance:

- Monitor key performance indicators (KPIs) including cost per acquisition (CPA), lifetime value (LTV), and conversion rates.
- Generate insightful reports and present findings to stakeholders to inform future campaign decisions.
- Identify trends and opportunities for growth based on data analysis.
- Manage partnerships and negotiate deals:

- Build and maintain relationships with ad networks, media partners, affiliates, and influencers.
- Negotiate contracts and secure optimal rates for performance marketing campaigns.
- Stay ahead of the curve:

- Keep up-to-date with the latest trends and technologies in the UA landscape.
- Research and recommend new channels and strategies to drive user growth.
- Be a source of knowledge and expertise for the marketing team.
- Monitor competitive best practices, keep up with industry trends and continually introduce new ideas, and work with the creative development team for improving performance.
- Develop performance marketing strategies to expand our customer pool

**II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES**

**KNOWLEDGE**:

- Definition of metrics and their relationship in analyzing digital ad campaigns
- Advanced concepts of UA (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift,...)
- Fundamental Concepts of Marketing & Business
- Experience in creative production or marketing idea pitching
- Fundamental concepts of ASO

**SKILLS**:

- Good at mathematics
- Fluent in English (daily interactions with international partners)
- Advanced Excel skills
- Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
- Experience in using marketing tools
- Experience in using project management tools & framework
- Experience in using tools to analyze data

**ABILITIES**:

- Logic & analytical thinking
- Self-learning skill
- Manage to deliver results in a timely manner Creative and independent in problem-solving

**ATTITUDE**:

- Data-driven mindset
- Carefulness and detail-oriented
- Optimize and automation mindset
- Passionate in the gaming industry and digital marketing
- Highly self-motivation and self-management

**III. WHY YOU’LL LOVE WORKING HERE**
- ** Professional, creative working environment** and talented teams, equal opportunities & **agile culture**:

- **Great facility to work.** You will have a **MacBook and extra high-definition screens**:

- **Electrical standing desk** for the most comfortable seat
- Remote work 12 days / Annual leave 12 days / Sick leave 2 days
- **Paternity Leave** policy offers **more than 10 days of Paid leave**, not including days off.
- Remaining Annual leave will be transferred to the next working year
- **Premium health insurance** package for you and your relatives
- **Annual health check-up** at premium clinic
- Interesting workout activities**:gyM/Fitness, yoga, kick-boxing, football** after work
- **Annual bonus** and **project bonus**:

- **Reward program** for engaged activities and volunteering
- Annual company trip & quarter team bonding activities
- Happy hours and awesome parties
- Development opportunity**:sponsorship for training courses**:

- With regular discussions, you will have a lot of opportunities to learn from experts in their fields
- **International opportunity** to expose and grow
- At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update the latest technology
- **Additional allowance & gifts** for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1/1, 1/5, 1/6
- Pantry booster with food & beverages, **game station & entertainment**: PS4,...

**V. FURTHER INFORMATION**
- Working hours: from Monday to Friday (8:30 -18:00)
- Address: 6th Floor, 40A Lam Son Street, Ward 2, Tan Binh District, Ho Chi Minh City.

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