Hcm - PR & Media Manager

6 days ago

Ho Chi Minh City, Vietnam Maison Full time

Full time- HCM- 30/06/2024Job description detail
- **JOB BRIEF**:
You have an eye for creativity and understand the fashion industry deeply including the principles of different styles, mixing and matching, the latest in vogue and a taste for what’s fashion forward. You are also able to identify the positioning, target audience and consumer insights of our many brands.

You have an established network with experience working and building relationships with KOLs and celebrities, being able to negotiate and structure agreements to maximize value with leveraged costs and benefits while building a relationship over the long term.. You also understand the importance of cultivating a network of stylists - providing them our latest collections for shootings with celebrities in exchange for free exposure for our brands. We have done this with stylists for Ngoc Trinh, Ho Ngoc Ha and many others.

You are confident in your ability to plan and execute an ATL or BTL photo or video shoot for a campaign and be fully accountable for delivering a final product that meets the standards, expectations and guidelines of our brands within the budget you are provided. A product shoot for our catalog might have a budget of less than 20tr VND while a ATL brand campaign would have a budget of hundreds of millions VND - you are confident in your ability to fully manage media production for both and everything in between.

You understand PR and the media, being able to spin unique stories and PR angles that will capture attention with brand appropriate storytelling and messaging. You also understand the entertainment industry and will constantly strive to achieve earned media for our brands within film, television, web dramas or other mediums via free or landed cost product sponsorships. We routinely sponsor TV shows and movies by providing our latest collections to be worn which generates free earned media.

You will work closely with the marketing teams to ensure your KOL & celebrity seeding, media production and PR is amplified via digital channels to reach our target audience. Social media management is not under your scope, but production of PR & media campaigns to be used and promoted online will be. You will also work closely with the Marketing Managers on organizing VIP client events or store openings which require KOL & celebrity attendance, media coverage and own the pre & post event seeding and coverage.

Most importantly - you are resourceful, you execute, are extremely well organized and are a team player. We are looking for someone who can take consistent action, produce results, is not wasteful and works well with others within our company. You will be in charge of managing PR & Media activities for many brands and therefore strong project management and organization skills will be absolutely essential and expected.
- **JOB RELATION**:

- Direct superior: Chief Marketing Officer
- Major internal communication: Other departments
- Major external communications: N/A
- **DETAILED JOB DESCRIPTION**:

- **Brand Management & Strategy**

Outcome: develop the long term growth strategy, maintenance and management of our brands within the Vietnam market
- Ensure brand consistency is maintained across all marketing channels and activities as per the guidelines of each individual brand
- Support CMO and Marketing Managers in the brand development strategies appropriate for the target market, audience and relevant consumer insights of each brand
- Ensure clear target audiences, above the line & below the line marketing communication messaging and activities are set appropriately for each portfolio brand.
- Coordinate with regional principles as required on the integrity, growth and performance of the brand
- **Corporate Communications**

Outcome: Oversee the corporate communications strategy for the group to build corporate branding, communications and image
- Manage the CEO personal PR strategy
- Oversee the company’s corporate communication channels including social media, Linkedin, company news on website
- Develop an external PR strategy for the company to raise awareness of our business in among the finance and investor market
- Ownership on a corporate PR content calendar and content strategy
- **Brand Campaign Management & Media Production**

Outcome: to produce outstanding creatives for our brand marketing campaigns for digital, social media, PR, print, editorial, OOH or other mediums.
- Be fully responsible for planning, organizing and executing media production including photoshoot or video shoot for any above the line or below the line campaign.
- Coordinate with brand managers and brand principles during the planning process to ensure the creative theme, concept and KOL/celeb selection falls within the brand guidelines.
- Work and coordinate with all parties involved - including stylist, photographer, production agency, creative director, KOL, celebrity, post production / editing etc.
- Be capable of planning and ex

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