Manager, PR

6 months ago

Ho Chi Minh City, Vietnam Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

In Office

**The opportunity**

We are seeking a highly skilled and experienced Communications and PR Manager to join our dynamic team. As a Communications and PR Manager, you will play a crucial role in enhancing our company's reputation and image through effective communication strategies and targeted public relations efforts. You will be responsible for developing and implementing comprehensive communication plans that align with our business objectives and engage our target audience across various platforms. If you have a passion for building strong brands, crafting compelling messages, and managing relationships with key stakeholders, we would love to hear from you.

**Responsibilities**
- Develop and execute a strategic communication plan to enhance the company's brand image and reputation.
- Create engaging content for various channels, including press releases, articles, blog posts, social media posts, and website content.
- Manage and maintain positive relationships with media contacts, influencers, and key stakeholders to secure media coverage and maximize brand exposure.
- Develop and manage internal communication strategies to ensure consistent messaging and alignment across all departments.
- Plan and coordinate media events, press conferences, and product launches to generate media interest and coverage.
- Monitor media coverage and social media conversations to identify trends, opportunities, and potential risks, and develop appropriate responses.
- Collaborate with cross-functional teams to provide communication support for various initiatives, such as product launches, corporate announcements, and crisis management.
- Manage the company's social media presence, including content creation, community management, and monitoring of social media channels.
- Measure and analyze the effectiveness of communication campaigns and initiatives using various analytics tools and provide actionable insights and recommendations for improvement. Stay updated on industry trends, best practices, and emerging communication technologies to ensure the company remains competitive in the market.

**What motivates you?**
- You obsess about customers, listen, engage and act for their benefit.
- You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
- You thrive in teams and enjoy getting things done together.
- You take ownership and build solutions, focusing on what matters.
- You do what is right, work with integrity and speak up. You share your humanity, helping us build a diverse and inclusive work environment for everyone.

**What we are looking for**
- Excellent written and verbal communication skills, with the ability to distill complex information into clear and concise messages.
- Strong storytelling and content creation abilities, with a keen eye for detail and creativity.
- Proven experience in developing and executing integrated communication strategies across multiple channels.
- In-depth understanding of media relations and experience in building and maintaining relationships with journalists and influencers.
- Proficient in social media management, with a solid understanding of different platforms and their respective audiences.
- Ability to work under pressure and manage multiple projects simultaneously, adhering to tight deadlines.
- Exceptional organizational and project management skills, with the ability to prioritize tasks effectively.
- Strong interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.
- Proficient in using analytics tools to measure and analyze the effectiveness of communication efforts and make data-driven decisions.
- Familiarity with crisis communication management and the ability to handle sensitive and high-pressure situations with professionalism and composure.

**Required Qualifications**
- Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
- Proven work experience as a Communications Manager or PR Manager, preferably in a similar industry, experience in journalism is a plus.
- Experience in crisis communication management is highly desirable.
- Demonstrated success in developing and executing integrated communication strategies that have positively impacted brand reputation and awareness.
- Strong portfolio showcasing excellent written and verbal communication skills, including press releases, articles, and social media

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