Pr & Content Specialist

5 months ago


Ho Chi Minh City, Vietnam Bảo Hiểm Nhân Thọ Phú Hưng Full time

ĐỊA ĐIỂM: Hồ Chí Minh
- Nội dung công việcMô tả công việc
- Assist line manager in developing plan & implementingfor PR - Marketing campaigns/ projects (both internal and external communication projects)
- Be in-charge content marketing including direction/ angle development, writing execution and management.
- Planning quarterly/yearly PR and content activities, campaign to increase brand awareness and brand loyalty.
- Deliver sharp and impactful communications assets such as corporate news, executive speeches, sponsored articles, videos, newsletters and especially press releases (crisis, new products, special corporate events), etc.
- Manage crisis to mitigate risks and protect corporate reputation.
- Build and nurture relationships with press outlets and journalists.
- Coordinating with cross-functions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget;
- Understand consumer behavior and engagement patterns with brand messaging.
- Propose initiatives to help enhance communication with customers including testimonial articles, customer’s story, claim activities
- Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
- Being responsible for other projects as assigned by line manager.

Yêu cầu công việc
- College/ bachelor degree, above 07 years’ experience in marketing PR & event communications.
- Used to be work in PR agency or PR specialist in insurance/ bank industry is advantage.
- Have connection with media and
- Good writing for PR communication including press release, news and article.
- Open to explore/ learn more to upgrade skills.
- Be able to work individual and work in team as project lead.
- Self-motivated, detail-minded and creative with an ability to manage timeline and work under pressure.
- Basic digital and social competency.
- Proven ability to manage all types of agencies/ vendors.
- English: communication level.
- Critical thinking and “Can Do” attitude.


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