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Kol Incubation Performance Insight Specialist
3 weeks ago
DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationVietnam - Ho Chi Minh CityOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Monitor SOW & track agents performance, proactively identify areas for improvement/optimization.
- Conduct deep-dive analysis for agent KPIs and initiate changes in Incubation management framework
- Monitor progress of monthly external initiatives to provide timely actionable suggestions and optimize future campaigns to boost KOL/KOC active rate and order growth.
- Monitor the flow & performance of mass communication channels to serve Incubation initiatives
- Layout, adjust, control performance of Incubation’s main landing page as a dynamic entry point for all Incubation initiatives.
- Manage ad-hoc tasks and collaborate with other teams to meet rushed deadlines
**Requirements**:
- Analytical and data-driven approach to problem solving; comfortable with numbers and conducting analyses
- 1+ year(s) work experience in data analytics, marketing, project management, or strategy.
- Strong project/ time management
- Flexible and adapt well to changes
- Detail oriented, critical thinking, organizational skills
- Previous e-commerce/ influencer marketing experience and KOL knowledge are preferable
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