Digital Media Assistant
1 week ago
**MÔ TẢ CÔNG VIỆC**:
- Support Media Specialists in Ecommerce Media Campaign (Medi-Com):
1. Campaign pre-planning:
Check briefing from E-commerce team: Campaign sales target; Outside traffic commitment; Media investment
Analyze Commerce objectives: Sales growth / EC Channel Growth / SKUs growth
Monthly skim promotion scheme of each site to know key deals, product launching
Media optimized for traffic & purchase => Channel selection => Creative’s performance (CTR, VTR, Engagement rate )
Digital planning: Review microsite/store/PDP => Send to agency for planning
2. Campaign planning:
Check historical campaign
Benchmark of platform channel: Price / Unit Cost/ Audience Pool / Reach, Impression, Frequency capability...
Check brand safety (whitelist) => channel placement
Check product catalog to ensure products synchronized and ad accounts
Request Ecom sites to update latest audience data
Check sales coverage and product availability
Category growth vs. SKUs growth for budget allocation
Discuss with brand team about synchronize all branding activities on platform
Coordinate with Ecom team to check material release date to schedule design timeline
Prepare briefing to designer to produce ad banners for Ecom campaign on digital (Facebook CPAS, Google Shopping, Programmatic) following Store Design, brand’s materials
Collect design working file, prepare ad briefing for vendor's adaptation
3. Media execution
Set up tracking link
Create ad text for set up (Facebook CPAS, Google Shopping)
Send agency all material links to set up ad and preview demo link
Monitor and follow up closely with agency to ensure daily ad performance
4. Media Analysis:
Check performance tracking link on landing page (EC platform and owned platform): arrival rate (drop rate); add to cart; conversation rate; ROAS; GMV from Ads...
Planning Actual performance vs. plan: quantity vs. KPIs, ROAS
Creative performance vs. KPIs: Qualitative vs. KPIs
Share report to brand team to discuss about brand performance (Top purchased SKUs, item sold, customer feedback...)
Review campaign with media agency
Campaign actual payment
- Competitor monitoring: Monitor competitor daily on EC & report to superiors
- Problem-solving: Work with related teams (internal & external) to solve problems when necessary.
**YÊU CẦU CÔNG VIỆC**:
- University degree in Marketing/Business Administration/ related
- Computer literate (Word, Excel, PowerPoint)
- Strong verbal and written communication skills in English and Vietnamese language
- Prioritize Lazada, Shopee, Tiki. experience working
**THÔNG TIN KHÁC**:
Probation: 2 months of probation with full salary
Working time: 40 hours/week
Training:
- A2E skill training
Pre-mortems
Prioritization
Problem solving
Owner’s mindset
Idea generation
Coaching
Influencing
Courageous conversations
Effective communication
Presenting with impact
Closed-loop conversations
Creating business value
Effective meetings
Organizational health
Colleagues: Friendly & Supportive
Annual Leave:
- 15 working days: from full 1 year to less than 3 years;
- 16 working days: from full 3 years to less than 7 years;
- 22 working days: from full 7 years or more to less than 37 years.
**Benefits**:
- Bao Minh Health Insurance 2000 USD for Staffs over 2 years contribution
Company trip, Team building activities
Holiday events
Other Allowances:
Parking fee
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