Digital Media Assistant

1 week ago


Ho Chi Minh City, Vietnam Rohto Việt Nam Full time

**MÔ TẢ CÔNG VIỆC**:

- Support Media Specialists in Ecommerce Media Campaign (Medi-Com):
1. Campaign pre-planning:
Check briefing from E-commerce team: Campaign sales target; Outside traffic commitment; Media investment

Analyze Commerce objectives: Sales growth / EC Channel Growth / SKUs growth

Monthly skim promotion scheme of each site to know key deals, product launching

Media optimized for traffic & purchase => Channel selection => Creative’s performance (CTR, VTR, Engagement rate )

Digital planning: Review microsite/store/PDP => Send to agency for planning

2. Campaign planning:
Check historical campaign

Benchmark of platform channel: Price / Unit Cost/ Audience Pool / Reach, Impression, Frequency capability...

Check brand safety (whitelist) => channel placement

Check product catalog to ensure products synchronized and ad accounts

Request Ecom sites to update latest audience data

Check sales coverage and product availability

Category growth vs. SKUs growth for budget allocation

Discuss with brand team about synchronize all branding activities on platform

Coordinate with Ecom team to check material release date to schedule design timeline

Prepare briefing to designer to produce ad banners for Ecom campaign on digital (Facebook CPAS, Google Shopping, Programmatic) following Store Design, brand’s materials

Collect design working file, prepare ad briefing for vendor's adaptation

3. Media execution

Set up tracking link

Create ad text for set up (Facebook CPAS, Google Shopping)

Send agency all material links to set up ad and preview demo link

Monitor and follow up closely with agency to ensure daily ad performance

4. Media Analysis:
Check performance tracking link on landing page (EC platform and owned platform): arrival rate (drop rate); add to cart; conversation rate; ROAS; GMV from Ads...

Planning Actual performance vs. plan: quantity vs. KPIs, ROAS

Creative performance vs. KPIs: Qualitative vs. KPIs

Share report to brand team to discuss about brand performance (Top purchased SKUs, item sold, customer feedback...)

Review campaign with media agency

Campaign actual payment
- Competitor monitoring: Monitor competitor daily on EC & report to superiors
- Problem-solving: Work with related teams (internal & external) to solve problems when necessary.

**YÊU CẦU CÔNG VIỆC**:

- University degree in Marketing/Business Administration/ related
- Computer literate (Word, Excel, PowerPoint)
- Strong verbal and written communication skills in English and Vietnamese language
- Prioritize Lazada, Shopee, Tiki. experience working

**THÔNG TIN KHÁC**:
Probation: 2 months of probation with full salary

Working time: 40 hours/week

Training:

- A2E skill training
Pre-mortems
Prioritization
Problem solving
Owner’s mindset
Idea generation
Coaching
Influencing
Courageous conversations
Effective communication
Presenting with impact
Closed-loop conversations
Creating business value
Effective meetings
Organizational health

Colleagues: Friendly & Supportive

Annual Leave:

- 15 working days: from full 1 year to less than 3 years;
- 16 working days: from full 3 years to less than 7 years;
- 22 working days: from full 7 years or more to less than 37 years.

**Benefits**:

- Bao Minh Health Insurance 2000 USD for Staffs over 2 years contribution
Company trip, Team building activities
Holiday events

Other Allowances:
Parking fee



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