Omnichannel Engagement Manager

4 weeks ago

Ho Chi Minh City, Vietnam ARIAD Full time

**Omnichannel Engagement Manager (OCE Manager)**:
Ho Chi Minh City, Ho Chi Minh

**Job ID** R0113732

**Category** Commercial

**Subcategory** Commercial

**Business Unit** Global Portfolio Division

**Job Type** Full time

**Job Summary**:

- People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda. Our team is growing and for this, we need bright minds with creativity and flexibility - what talent do you have?
- We are currently hiring for an Omnichannel Engagement Manager based in Vietnam who will build and develop Vietnam Omnichannel vision, mission, aspiration, and agenda as well as coordinate the efforts by which this agenda will be operationalized. The OCE Manager will ensure a truly customer and patient/consumer-centric Omnichannel strategy for Takeda’s brands is developed and rolled out thus driving Takeda’s aspiration to lead in addressing customers/patients’ unmet needs. The OCE Manager will therefore drive truly omnichannel approaches beyond traditional digital solutions and drive the design and roll-out of tangible deliverables such as digital playbooks for executing campaigns and strategies across brands and assets’ lifecycle phases.

**Your Key Responsibilities & Accountabilities**:

- Together with the Marketing Manager and Product Manager of Vaccine, co-develop, lead, and implement a meaningful customer and consumer journey together with marketing team and Sales/KAM team that is aligned with business and brand strategy
- Lead and drive all omnichannel activities together with Takeda’s vendors (media, digital, coms/PR, market research) that will create an impactful experience for consumers (focus on vaccine end users) and customers.
- Build omnichannel capabilities for relevant members within Takeda Vietnam team.
- Facilitate an integrated and cross-functional approach, especially for disease awareness campaigns of Vaccines (consumer as target audience), and ensure all activities meet legal and compliance standards before rolling out to the target audience.
- Collaborate strongly with relevant stakeholders within Takeda (BU lead, Marketing lead, External Affairs, and coms lead, Finance, etc.) to ensure that a robust digital strategy is in place and that the appropriate organizational resources have been allocated for successful implementation.
- Implement a strong digital governance model that drives and delivers aligned marketing metrics and provides feedback loops for further optimization.
- Be Vietnam OCE point of contact for the internal Digital, Data, and Technology (DD&T) team in the region and at the global level and to external vendors (media planner, digital agency).

**Your profile**:

- Extensive experience in designing and deploying effective omnichannel customer/consumer strategies in complex organizations with senior-facing responsibilities that have demonstrated a positive impact on customer experience
- Demonstrable understanding of the digital landscape in Vietnam
- Demonstrable business impact of digital initiatives, through organizational metrics, revenue, profit, or cost-cutting initiative
- Project Leadership/Management
- Deals well with ambiguity, complexity, change, agile way of working
- Knowledge of marketing and sales processes, skills, and governance practices to drive specific outcomes
- Demonstratable customer-centric mindset and approach and integrity in delivering business requirements
- Understanding the healthcare regulatory environment is an advantage but not mandatory.
- Experience in conducting strategic briefs and working closely with agency partners for content creation and approval.

**Qualifications and skills**:

- BA required
- 5+ years of business experience in media planning, creative agency, digital marketing agency, PR agency, and other social media platforms (eg. Google, Facebook, Tiktok, Zalo)
- Can-do attitude and problem-solving mindset with a strong ability to identify areas of improvement and proactively “problem-solve”.

**Locations**: Ho Chi Minh City, Vietnam
** Worker Type**: Employee
** Worker Sub-Type**: Regular
** Time Type**: Full time

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