Senior Product Manager

1 week ago

Ho Chi Minh City, Vietnam MSD Full time

**Job Description**:
**Position Overview/Basic Functions and Responsibilities**:
To develop marketing strategies and implement tactical plans to ensure marketing and sales objectives for a particular product or group of products are met.

**_ Primary activities:_**
- Develop short and long-term plans, analyze market research findings, prepare budget, evaluate inventory requirements, design promotional campaigns and integrate management inputs to establish the strategic direction of the product in terms of profit, market share, growth and desired market positioning.
- Plan strategies, evaluate, align and integrate factors for effective branding of the product; optimize pricing based on market price dynamics; facilitate adaptation of product packaging to local setting; manage product life cycle in view of initiatives for new indications, extensions, modifications and other life cycle strategies.
- Ensure that product marketing strategies and tactical programmes are developed and implemented to improve market performance.
- Facilitate implementation of market intelligence strategies; gather, validate and analyze competitive market information; set parameters and direct execution of market research.
- Ensure that new products/service ideas are developed and evaluated effectively.
- Plan, lead, organize, direct and manage events related to pre-launch, launching, regular PM functions and other special projects; address logístical and administrative requirements to ensure availability of necessary resources
- Develop advertising, promotion and communication campaigns
- Conduct training for Medical Representatives as needed, including Product Knowledge, Obstacle Handling and Promotional Materials.
Establish network of Key Opinion Leaders who will be instrumental in building the scientific agendas of meetings and CME activities and will provide customer input for planning purposes.
- Liaise with Key Prescribes / Key Hospitals for better market understanding.
- Establish contacts, form affiliations, make proper representation of the company and participate in meetings, conventions and network building opportunities (e.g. medical societies).
- Work with FF team/regulatory/medical team to ensure central and hospital formulary listing.

**Education, Experience, Competencies**

**_ Desired _**_Experience/Education:_**_ _**
- University graduate in Pharmacy or Medicine (or medical physician or pharmacist or pre-medicine related disciplines).
- Marketing or management qualification preferred but not essential.
- Strong analytical skills required. Needs to be able to analyze data and develop appropriate marketing strategies to address market conditions. Must track and monitor performance of the brand. Must work closely with FF management to ensure that strategies are appropriately implemented. Must work closely with market access teams and FF to ensure reimbursement and hospital accessibility

**_ Professional Competencies Required: _**
- Sound knowledge of products and diseases and the health care system.
- Good understanding of sales and marketing principles and process, commercial acumen.
- Good decision-making, planning and project management, problem solving and analytical skills.
- Effective sales, relationship building, communication and negotiation skills.
- Proficiency in computer software (MS Office).
- Effective English language skills.
- Communication skills

**_ Functional Competencies Required:_**
- Resourceful, creative and requires mínimal supervision
- Ability to offer ideas and accept ideas of others.
- Self starter, initiator, willingness to develop.
- High motivation level with strong drive to achieve results and contribute to company's profitability.
- Teamwork, must have the ability to work efficiently and effectively within a team environment.
- Highly ethical.
- Reliability.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
**VISA Sponsorship**:
**Travel Requirements**:
**Flexible Work Arrangements**:
**Shift**:
**Valid Driving License**:
**Hazardous Material(s)**:
**Requisition ID**:R246197

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