Virtual Creative Strategist

2 weeks ago


Thành phố Hồ Chí Minh, Vietnam VNG Full time

We seek a **Virtual Creative Strategist** **for Roblox**to lead the research, planning, and creative direction for **avatars and accessories**. This role analyzes player preferences, develops monthly and seasonal product plans, and ensures the smooth execution of virtual products from concept to delivery.
- In this position, you’ll collaborate closely with the creative & development team to guide the development of engaging, high-quality products that align with market trends and enhance the player experience. A strong understanding of Roblox’s ecosystem and a keen eye for virtual fashion and entertainment trends are essential for success.
- Research player preferences and analyze successful trends in Roblox avatars and accessories.
- Monitor fashion trends, pop culture, collectibles,... and other influences that inspire engaging and relevant virtual products.
- Identify opportunities to create unique, collectible products that appeal to Roblox’s diverse player base.
- Develop monthly and seasonal product plans for avatars and accessories, ensuring alignment with player interests and market trends.
- Define creative directions for product concepts, balancing innovation with practicality.
- Propose strategies for limited-edition items or themed collections to increase engagement and drive sales.
- Work closely with creative designers and 3D artists to transform product ideas into fully realized assets.
- Understand and oversee the process of creating avatars and accessories on Roblox, ensuring smooth coordination from concept to implementation.
- Provide clear and actionable creative briefs to guide the team in delivering high-quality products.
- Gather feedback from players and analyze product performance to refine future strategies.
- Use data-driven insights to adjust product plans and enhance player satisfaction.

**Yêu cầu**:

- Strong understanding of virtual fashion and accessory trends on Roblox.
- Ability to analyze and act on player-driven trends and market insights.
- Proven experience in conducting market research and developing product plans.
- Ability to create actionable, detailed roadmaps for virtual products.
- Strong communication and teamwork skills to work effectively with creative teams.
- Familiarity with the end-to-end process of creating avatars and accessories on Roblox.
- Preferred Skills
- Experience working on virtual product development for Roblox or similar platforms.
- A basic understanding of 3D design tools like Blender or Roblox Studio is a plus.
- Ability to create detailed 2D sketches, mockups, and visual concepts for virtual products.



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