Senior Marketing Associate

5 days ago

Ho Chi Minh City, Vietnam Le & Associates Full time

**:

- Salary: 20 - 22 mil**:

- Working: Mon - Fri, 8h - 17h**:

- Office: 12th floor, Vincom Center Dong Khoi, 72 Le Thanh Ton st, dist 1, HCMC.**

**KEY OBJECTIVES/PRINCIPAL ACCOUNTABILITIES**:
Assist in managing Premium Interior, Trim & Ecom category including:
**Supporting in Brand management**:
▪ Deploy execution in detail with alignment & supervision of BM of brand communication plan ATL and BTL, including colour tool, OOH, media digital, PR, events, TVC, and In-store display, POSM etc

▪ Working on collecting & analyzing data as instructed by BM to support for brand performance, market movement review

▪ Strictly follow up internal process of documentation, payment for all expenses related to Brand activities such as RFA, purchase request, PO, Good, receipt, invoice to ensure A&P being spent within marketing budget and required campaign timeline.

▪ Work closely with support functions to ensure smooth execution and delivery business objectives.

Supporting in Product management:
▪ Execute testing preparation including Plant Trial, Field test, Best By Test, TUV test for Green Label registration, QT3

▪ Manage system registration (MDG, SDS ) to ensure product FINI codes available in time for mass production

▪ Follow up packaging adaptation, livery BOP & FOP content, follow up livery printing process including check content, colour proof in detail

▪ Prepare & maintain TDS to support for whole life cycle of product

▪ Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to support for whole process of launching new product.

**Supporting in Price management**:
▪ Excecute monthly & ad-hoc price set up on SAP & DERP to ensure that price set up follows guideline & on time to support for Sales

▪ Prepare price increasing proposal for BM’s review & approval

▪ Monitor price movement from competitors.

**E-commerce**:
▪ Lead the development, management, and delivery of the Vietnam’s overall e-commerce planning

▪ Manage daily & periodically e-store set up & operation: layout, product, price, promotion, invoice

▪ Understand the key business drivers across products, Colour and location to build ecommerce portfolio.

▪ Work closely with Logistics, OTC, Call center to ensure that the order fulfillment process is efficient and seamless.

Utilize data from various web sources to drive complete understanding of user behaviors to build experiences to improve conversion rate

▪ Drive traffic into key marketplaces - devise strategies and action plan to increase traffic, acquire new customers, increase conversion rate and optimize sales

**REQUIREMENTS**

Education: Bachelor’s degree and above in Marketing or Business Administration
- 2+ years of experience Brand & Product management
- 1+ years of experience in e-commerce, either in-house or at a digital agency or Ecom platform

such as Tiki/Lazada/Shopee
- Proficiency in marketing campaigns & metrics tracking
- Ability to multitask and work across multiple projects simultaneously.
- Good command in both English & Vietnamese

Loại hình công việc: Toàn thời gian

Lương: 20.000.000₫ - 22.000.000₫ một tháng

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