Digital Marketing Specialist
2 months ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Campaign Planning:
- Develop paid social media campaigns aligned with marketing goals.
- Conduct market research to identify target audiences and trends.
- Set objectives, budgets, and timelines for each campaign.
Ad Creation & Management:
- Collaborate with content and design teams to produce engaging ad creatives (Facebook, Instagram, TikTok, Zalo, etc.).
- Write compelling ad copy tailored to target audiences.
- Manage and optimize ad campaigns on platforms like Facebook Ads Manager, Twitter Ads.
- Ensure precise targeting and strong click-through rates (CTR).
- Align persona targeting with the broader digital marketing strategy.
Audience Targeting & Segmentation:
- Define and segment audiences based on demographics, interests, and behaviors.
- Leverage data to refine targeting strategies and boost campaign performance.
Budget Management:
- Monitor daily spend to maintain KPIs across acquisition channels.
- Allocate resources effectively to maximize ROI.
Performance Analysis & Optimization:
- Regularly analyze key metrics (CTR, CPC, ROAS) to assess and optimize campaign effectiveness.
- Implement A/B testing to fine-tune creatives, targeting, and placements.
- Use data to make informed adjustments for better results.
Funnel & Lead Management:
- Report weekly on paid social performance vs. business KPIs.
- Collaborate with Marketing, Community, and TMK teams to improve lead acquisition, conversion, and follow-up processes.
**Chức vụ**: Nhân viên/Chuyên viên
**Hình thức làm việc**: Toàn thời gian
**Quyền lợi được hưởng**:
- Laptop
- Chế độ bảo hiểm
- Du Lịch
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Nghỉ phép năm
**Yêu cầu bằng cấp (tối thiểu)**: Đại Học
**Yêu cầu công việc**:
- Bachelor's degree in marketing, advertising, or a related field (preferred).
- Proven experience in managing paid social media advertising campaigns.
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager, Tiktok Ads, Zalo Ads, Twitter Ads).
- Proficiency in using analytics tools and platforms (e.g., Google Analytics).
- Strong analytical skills and the ability to interpret data.
- Excellent written and verbal communication skills.
- Detail-oriented and highly organized.
- Ability to work independently and as part of a team.
- Adept at multitasking and meeting deadlines.
- Knowledge of SEO and SEM is a big plus.
**Yêu cầu giới tính**: Nam/Nữ
**Ngành nghề**: Digital Marketing,Marketing,Social Marketing
Đại Học
Không yêu cầu
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