Planning Manager

4 months ago


Thành phố Hồ Chí Minh, Vietnam YouNet Full time

**Salary**: Negotiable

Department: Planning & Account

Company: Mango Digital

Application deadline: 04/09 — 31/10/2024

**Job description**:
**ABOUT MANGO DIGITAL**

Mango Digital is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing, and Operations.

Mango Digital is a pioneering Creative Agency powered by data intelligence.

Our competitive edge is rooted in data intelligence. To provide results-driven marketing solutions and maximize our client’s ROI, we offer in-depth insights into social user behavior, barriers, and triggers to enhance planning efforts. Moreover, we provide comprehensive SocialTrend analysis to facilitate brand-user engagement and meticulous identification of a pool of qualified social users for precise targeting.

**ROLES & RESPONSIBILITIES**

**1. PLANNING**

**Planning Capability**:

- Take the lead overall Planning stages (IMC and Social), and balance the creative side of the advertising agency and the business side of the client side.
- Come up with communication plans to support and help clients enhance their business performance. Mango’s communication solutions don’t play alone as a specific plan of PR, Activation, or Digital Advertising, the Planning Manager should be able to integrate communication plans but lead by digital.
- Put down directions for approach and guide the creative team/account team by creative brief. Fine-tune to match with the agreed approach. Consolidate deck and lead presentation.
- Overview and set up the effective KPIs for projects.
- Consult clients on the ways for successful communication methods by communication plan.
- Review and report campaigns to clients and take key learning for the next campaigns/plans.
- Guide and lead case study submissions for Mango Digital for Advertising Awards.

**Data & Analytic Capability**:

- Understand YouNet Group products: Social listening tool to collaborate effectively with the Data Analyst & Social team.
- Connect and work closely with Buzzmetrics, YouNet Media for the approach‘s proven data and consumer insights from social reports if any.
- Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.

**Methodology Development**:

- Support the Managing Director to work with internal stakeholders to develop and implement the new methodology for Mango Digital.

**2. LEADERSHIP**
- Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listen to team members‘ difficulties and motivate them; give recognition for good performance as well as managing poor performance.

**3. MANAGEMENT**
- Work with MD to optimize the working process for the Planning department (a collaboration between the Strategic Planning and Data Analytics team), execute, and QC.
- Work with MD to improve organizational structure and develop new business direction if any.

**Work collaboratively with other teams, including**:

- **Internal team**: Account, Creative, Social and Media.
- **Internal company in YouNet Group**: Marketing Service (YouNet AM, Fanscom), Social Intelligence (Buzzmetrics, YouNet Media), Ecommerce Intelligence (YouNet ECI).

**Report to**:Managing Director

**Benefit**:

- Competitive salary, 13th month salary
- Performance-based annual Bonus
- Performance appraisals and promotions every year
- 12 days of annual leave & 5 days of sick leave
- Standard health check and Premium healthcare insurance
- Company trip, Year-end party, Team building
- Occasion-based offerings: Birthday, wedding, maternity,
- Parking support
- Equipment for work (PC / laptop)
- Free in-house entertainment facilities: table football, book tree, coffee, and snacks.

**ROLES & RESPONSIBILITIES**

**Knowledge**:

- Experience in many industries such as FMCG, dairy, insurance, electronics, home appliances, etc.
- Experience in building Brand and support Marketing strategy for Clients following popular marketing models to support business performance.

**Skills**:

- Presentation skills
- Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
- Strong leadership & people management skills
- Working under ‘agency side‘ pressure
- Collaborative in teamwork
- Proactive and solution-driven
- Flexible and sustainable

**Experience**:

- At least 5 years of experience in planning roles
- IMC Strategy Planning/Social Strategy Planning

**Personality**:

- Entrepreneurship mindset
- Love to explore
- High sense of judgment & responsibility
- Possesses a high level of reliability, integrity, and personal ethics



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