Brand Communication Planner

2 months ago

Hanoi, Vietnam true north school Full time

We are pursuing a Brand Communication Planner to lead the admissions campaigns on multi channels (digital, partnership,). The ideal staff must have a positive attitude, data driven mindset, good at cross functional and partnership collaboration.
- RESPONSIBILITIES & DUTIES
- Initiate monthly admissions campaign on multi channels- Data driven in Identifying areas for improvements and continuously AB Testing to improve performance of ownpages, customer journey, lead generation and enrollments;
- Make reports, update campaign results and propose new growth initiatives with the Head of Marketing.
- Monitor the progress of implementing key indicators in the Agency project, continuously offering improvement and optimization plans to achieve final results.
- Initiate, test and continuously optimize campaigns to attract new students on potential channels and partners with the same target customer segment.
- Coordinate and collaborate with internal and external stakeholders including, but not limited to academics, writers, publishers, key opinion leaders, influencers, partnerships, etc.;
- Manage, measure, and analyze lead conversion, lead eligibility, and enrollment metrics of growth sources.
- Research, understand and respond to industry trends, audience segments and their behavior and motivations to come up with innovative ideas, initiatives for admissions campaigns;
Inbound Marketing- Monitor and optimize the performance of the website: traffic, retention rate, conversion rate, leads.
- Work with agency to track, optimize page performance; campaign performance;
- Ensure consistent brand look in accordance with company brand guideline across social media channels and website;
- Validate & finalize SEO action plan to increase organic traffics and qualify paid traffics to the website in order to acquire leads with competitive budget;
- Develop inbound marketing plan for assigned target audience segment;
Undertake any other tasks as delegated by the Head of Marketing and BOM.**Yêu cầu công việc**:

- At least 2 years of relevant experience in campaign execution & planning on multi channels;
- Bachelor degree in Marketing, Business or other related fields, studying abroad is a plus;
- Have working experience in a performance media agency or in the education field is a plus;
- Demonstrated knowledge of Google analytics and SEM- SEO implementation to effectively manage content and media performance. Experience in:
+ A/B testing UI, UX
- + Google Ads, Facebook, GDN,
- + Optimizing landing pages and user funnels.- Always put customers at the center, love what you do, love giving the best values to customers
- Good verbal and written communication skills in English and Vietnamese;
- Well
- developed interpersonal skills: coordination, liaison, negotiation, and multicultural communication;
- Pay attention to details, stick to deadlines, and have the ability to multitask.

**Quyền lợi**:
Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần đây lúc:

- 2024-02-12 14:45:16

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