Brand Marketing Specialist

2 weeks ago

Ho Chi Minh City, Vietnam Công Ty TNHH ELSA Full time

**Mô tả công việc**:
(Mức lương: 15 - 20 triệu VNĐ)
- Influencer Marketing:

- Identify and collaborate with influencers to promote our products.
- Develop and execute end-to-end monthly influencer campaigns, including defining campaign goals, managing budgets, and creating content.
- Analyze the data to identify trends and insights to optimize influencer marketing strategies to achieve the KPIs.
- Brand strategy and campaigns:

- Work closely with your direct leader and collaborate with cross-functional teams to define, maintain, and promote brand positioning, messaging, and visual identity. Develop and refine brand guidelines to maintain consistency across all channels.
- Conduct market research to understand customer insights & preferences, industry trends, and competitive landscape.
- Implement data-driven strategies to improve brand visibility, awareness, and trust.
- Create and execute all brand marketing campaigns across various channels (digital, PR, social media, print, events, etc.).
- Monitor campaign performance and adjust strategies as needed.
- Produce engaging, always-on social media content that aligns with the brand’s voice and values on fan page & manage Facebook user community group.
- Collaboration and others:

- Work closely with in-house teams (Performance Marketing, Design, Sales, Customer Support, Finance, etc.), freelancers, agencies, and media partners to ensure impeccable execution of all campaigns.
- Collaborate with designers to create visual assets and any marketing collateral.
- Foster relationships with influencers, partners, and media outlets.
- Propose initiatives to increase market share and brand’s reputation
- Perform other relevant tasks assigned by direct supervisor

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Competitive salary + hot bonus
- Working time: Mon-Fri (9am - 6pm)
- Up to 16 days Annual leave, 1 Birthday leave, 1 Christmas leave
- Premium health insurance and annual health check-up to keep you in top shape
- Full social insurance
- Free ELSA Premium courses to polish your language skills
- Sponsorship for online or external courses - learn and grow on us
- Annual company trips and monthly happy hours - work hard, play hard

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Bachelor’s degree in Marketing, Business, or related field.
- Proven experience in brand, influencer, or marketing in general with minimum of 3 years within the industry.
- Up to date with the latest trends, technologies, tools, and methodologies in brand, influence marketing, or social media, especially in the Vietnam market.
- Proficient in Google, computers, and basic analytics tools.
- Excellent English and general communication skills.
- Demonstrate high standards of work ethics, driven by quality & productivity.
- Creative mindset and ability to think outside the box. Critical thinking with good analytical and problem solving skills.
- Highly adaptable, collaborative, and can learn quickly to come up with prompt solutions.
- Have a positive can-do attitude, attention to detail, and proactiveness toward going beyond the call of duty.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Quản Trị Thương Hiệu (Branding),Truyền Thông/Báo Chí,Truyền Thông/PR

Trung cấp - Nghề
Không yêu cầu

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