Assistant Marketing Manager
7 days ago
**Responsibilities**:
- Strategy & Management:
- Create strategic marketing plan - Develop, implement, and analyze marketing and communication plans, including promotional calendars and programs, new product development and introductions and other projects for OTC/consumer health division - both direct to consumers and healthcare professionals (i.e.: pharmacist), ATL & BTL marketing activities.
- Lead product development holistically from deep market analysis and research to launch and product distribution within the target market.
- Market Understanding:
- Perform constant market visit to understand the situation of the pharmaceutical market (i.e.: consumer, competition, suppliers), the current product portfolio, and its related information, also as the current state of OTC Channels.
- Branding & Product Awareness:
- Act as brand, product, and category owner - the in-house expert/repository of information on all thing’s OTC/consumer health division.
- Relationship Development:
- Lead relationship building and nurturing with key stakeholders (i.e.: distributors, distributors customers, creative agencies/media partners, KOL/champions/ambassadors, trainers, freelancers/consultants, government, partners etc.) for the OTC/consumer health division.
**Experience requirements**:
- At least 5 years of working experience in similar position (Brand/Product/Category Management) with increased responsibility, scope of work. Regional/international experience would be a plus.
- Experience with re-branding, brand building, product development from inception to launch is essential.
- Proven experience in working with/supporting sales teams and other partners within the pharmaceutical/medical devices/FMCG industries is essential.
**Education requirements**:
- Bachelor/master’s degree with a science stream, such as pharmacy, nursing, biology, medicine. Other degrees with the Commerce stream (ie: Marketing, Business Administration) are also encouraged to apply.
**Contact Person**:
Hoa Pham
Adecco
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