Brand Executive

3 days ago


Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**ROLES & RESPONSIBILITIES**
- Together with TA Manager build brand plan for assigned products & execute marketing effectively & efficiently.
- Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
- Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
- Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
- Support in developing product training to field force on an ongoing basis.
- Keep Field Force updated on product knowledge and competitor information.
- Review complaints and propose solutions relating to assigned products.
- Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.
- Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
- Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
- Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**
- More than 2 years relevant experience in a representative role in the pharma Industry
- Comprehensive industry knowledge.
- Good at English.
- Good knowledge of computer based programs including spreadsheets and graphics.
- Continuous Improvement behavior.

**MINIMUM EDUCATION REQUIRED**

University graduate, preferably in pharmacist


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