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Marketing Manager

2 months ago

Ho Chi Minh City, Vietnam Adecco Full time

**Job summary**:
A leading F&B company is currently looking for a Marketing Manager to be based in Ho Chi Minh City.

**Responsibilities**:
Brand & Marketing Management
- Develop effective brand strategies to achieve the desired brand positioning in the market and monitor the overall health of the brand.
- Create an annual marketing plan for the Marketing Department, encompassing activities, budget allocation, headcount requirements, and focusing on various areas such as Brand Communication, Product Management, Local Store Marketing, Merchandising, and International market.
- Ensure the development and execution of marketing strategies that deliver a compelling customer value proposition, including the appropriate promotional message, channels, and weight.
- Maintain control over all marketing and public relations collateral released by the company to ensure consistency and adherence to brand guidelines.
- Establish a measurement system to evaluate the success of each marketing program and oversee campaign quality and effectiveness.
- Foster strategic relationships and partnerships with industry players, agencies, and vendors to leverage opportunities and drive business growth.
- Cultivate strong and trustworthy relationships with key colleagues, including Business Unit Heads and cross-functional leaders, to align marketing efforts with overall business objectives and foster collaboration.

Product & Price Management
- Understand key marketing performance metrics and tracking tools to provide competitive analyses, forecasts the consumer/ market trend, then translate the results into actionable insights, influence present and future products
- Develop the menu architecture and manage the overall product development process
- Ensure products are being sold at price points that deliver an optimal mix of traffic and profitability, according to the menu architecture

Financial control
- Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure spending, and other financial considerations
- Drive revenue via ADTC and flagship sales

International/ Franchising
- With other senior executives, identify new business opportunities
- Deliver the brand to international markets via international franchising partners

**Experience requirements**:

- 7+ years’ experience in marketing, communications or public relations
- 3+ years’ experience in a management role
- Industry knowledge - Food Service, QSR, Casual Dining, Consumer Retail, and/or Hospitality Industries
- Proven track records of success in senior marketing roles and in creating marketing campaigns
- Experience with digital and print marketing, content marketing, and social media marketing Experience in franchisee management having knowledge of new product development, performance management, budgeting & Financial concepts

**Education requirements**:

- Bachelor’s degree in Marketing or a similar field is required. A master's degree is preferred.

**Contact Person**:
Mai Phuong Nguyen

Adecco

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