Digital Marketing Manager
2 months ago
**Hạn nộp**: 15/10/2024 Mức lương: Thỏa thuận
Nộp hồ sơ ứng tuyển
THÔNG TIN CƠ BẢN
Số lượng
1
Nơi làm việc
Quận 1 - TP HCM
Giờ làm việc
Giờ hành chính
Loại hình
Khách sạn/ Khu căn hộ
Ngành nghề
Kinh doanh & tiếp thị
Vị trí
Giám đốc, phó giám đốc Bộ phận/ Trưởng phòng/ Tổ trưởng
Cập nhật
26/09/2024 11:08
MÔ TẢ CÔNG VIỆC
**RESPONSIBILITIES AND MEANS**:
**Strategy Development & Implementation**:
Develop and execute a comprehensive digital marketing strategy aligned with the hotel’s overall marketing goals and revenue objectives.
**Website Management**:
Oversee the hotel’s website, ensuring it is user-friendly, optimized for SEO, and up-to-date with accurate content, promotions, and booking options.
Collaborate with IT and design teams to enhance the website’s functionality and user experience.
**Social Media Management**:
Manage the hotel's presence on social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), including creating content calendars, engaging with followers, and running paid advertising campaigns.
Monitor social media trends, hotel reviews, and user feedback to maintain a positive online reputation.
**Content Creation & Management**:
Create, curate, and manage all published content (images, videos, written) to engage and attract potential guests.
Develop and maintain a content calendar that aligns with hotel promotions, events, and marketing goals.
**Online Advertising & Campaigns**:
Plan and execute online advertising campaigns on platforms like Google Ads, Facebook Ads, and OTAs (Online Travel Agencies).
Analyze and report on campaign performance, making data-driven decisions to optimize ROI.
Use CRM tools to segment audiences and personalize communications to enhance guest engagement and loyalty.
**Analytics & Reporting**:
Monitor, track, and report on digital marketing performance using tools like Google Analytics, social media insights, and CRM data.
Provide regular reports and insights to the management team, suggesting actionable improvements.
**Collaboration & Coordination**:
Work closely with sales, revenue management, and operations teams to align digital marketing efforts with business objectives.
Collaborate with external agencies and vendors for specialized tasks such as SEO, PPC, and content creation.
**Budget Management**:
Develop and manage the digital marketing budget, ensuring optimal allocation of resources and a strong ROI for all activities.
**Innovation & Trend Analysis**:
Stay up-to-date with digital marketing trends, industry developments, and new technologies.
Propose and implement new digital initiatives to keep the hotel competitive in the online space.
QUYỀN LỢI ĐƯỢC HƯỞNG
- Lương thỏa thuận, thưởng hấp dẫn
- Bảo hiểm tai nạn (24/24), Bảo hiểm theo luật lao động hiện hành
- Chương trình giảm giá nội bộ
- Trợ cấp bữa ăn
- Chương trình đào tạo nội bộ
YÊU CẦU CÔNG VIỆC
**Education**: Bachelor’s degree in Marketing, Business, Hospitality, or a related field.
**Experience**: 3-5 years of experience in digital marketing, preferably in the hospitality or tourism industry.
**Skills**:
Proficiency in web analytics tools (e.g., Google Analytics), CRM software, and CMS platforms.
Excellent communication, organizational, and analytical skills.
Creative thinking and problem-solving abilities.
Ability to work under pressure and meet deadlines.
**Certifications**: Google Analytics, Google Ads, or other relevant digital marketing certifications are preferred.
YÊU CẦU HỒ SƠ
Nộp hồ sơ photo hoặc gửi CV qua mail
**số hotline liên hệ**: Hr Dept 0866 149 409 (hoặc ZALO GIỜ HÀNH CHÍNH)
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