Content Marketing Executive

4 months ago

Hanoi, Vietnam SMARTOSC Full time

You will work as part of the marketing team to promote the company’s services - which primarily consist of software development for eCommerce businesses. You will plan, create and promote content (written, visual and audio). This role involves a lot of writing and editing, so impeccable English language skills are essential. There’s a lot of room for creativity in the role so it would suit a dynamic self-starter brimming with ideas.
- Strategy; work with the Head of Marketing to define and deliver the content marketing strategy.
- Content creation; create content (blogs, e-books, whitepapers, podcasts, video, webinars, thought leadership articles) to be used at every stage of the funnel with a focus on being helpful.
- Inbound marketing; follow the inbound marketing methodology to optimise content for search.
- Public relations; help PR team with PR content creation and strategy
- Content promotion; use social channels to promote content, manage our monthly newsletter and write guest blogs.
- Analysis; share analytics and reports about how our content marketing efforts are performing

**Requirements**:

- Content marketing experience for a B2B technology business or news publication is desirable.
- Ability to build a content marketing strategy and also love being hands on
- Excellent English writing skills and ability to communicate at all levels.
- You’ll be able to show success in building an inbound marketing engine and have a good understanding of SEO.
- Previous experience of using Hubspot (or similar) would be an advantage
- Audio production and graphic design skills not essential but would be an advantage

**Benefits**:
- Attractive salary package

- Salary review twice a year

- Flexible working hours (between 7:30am - 7:30pm on staff’s preference)

- Premium health care up to $3,000/year

- Annual company trip inside or outside Vietnam

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