Performance Marketing Specialist
3 months ago
**Company**
Olaben is a premium sportswear brand that is rapidly growing and focused on promoting a healthy lifestyle and maximizing individual potential. Additionally, we are developing a sub-brand named 'Olaben Nutrition,' specializing in providing healthy snacks and food products to consumers in the Vietnamese market. With a strong emphasis on quality and elegant design, using environmentally friendly materials and ethical production processes, our customers, including celebrities and influencers in the Yoga community, love Olaben. As a company, we uphold our core values of passion, perseverance, and determination. We strive to build an authentic fitness lifestyle that encourages individual responsibility, entrepreneurship, and inclusivity.
**Responsibilities**
**Paid Ads Management**
- Develop and execute data-driven paid advertising strategies on various platforms, including Facebook, TikTok, Instagram, YouTube, and Shopee ads, to drive targeted traffic and maximize conversions.
- Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify growth opportunities and enhance campaign performance across different channels.
- Collaborate with the creative team to design and optimize ad creatives, headlines, visuals, and calls-to-action for improved engagement and click-through rates (CTR).
- Perform A/B testing on ad variations and continuously monitor campaign performance metrics to optimize bids, budgets, and ROAS.
**Reporting & Analytics**
- Set up and maintain comprehensive tracking of key performance metrics, such as impressions, clicks, conversions, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs across all advertising platforms.
- Analyze campaign data and user behavior to extract actionable insights, identify trends, and recommend optimizations for future campaigns.
- Generate regular performance reports, providing stakeholders with a clear overview of campaign results, areas for improvement, and data-driven recommendations.
- Utilize CRM data and other sources to understand customer segments better, ensuring more targeted marketing efforts and improved overall customer experience.
**Conversion Funnel Optimization**
- Analyze the customer conversion journey and identify optimization opportunities to improve the overall user experience and increase conversion rates.
- Collaborate with the website and UX teams to implement landing page improvements, reducing bounce rates, and enhancing conversion rates.
- Implement retargeting strategies to re-engage potential customers who have shown interest but haven't completed the desired actions.
**Who we are looking for**
- Minimum of 3 years of experience in performance marketing, managing and optimizing paid advertising campaigns across various digital marketing channels.
- Strong proficiency in Facebook Ads, Google Ads, TikTok Ads, Shopee Ads and other relevant performance marketing skills to drive targeted traffic and conversions.
- Demonstrated experience with local marketplaces and a strong understanding of the e-commerce landscape in the target market(s).
- Experience with international marketplaces like Amazon is a plus, showcasing an ability to adapt marketing strategies to different markets and navigate global e-commerce dynamics.
- Strong analytical skills and a data-driven mindset, utilizing data insights to measure campaign performance, identify trends, and make data-backed decisions.
- Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders to align marketing strategies and objectives.
**Offer**
- Entitled to 12 + 1 days of paid leave plus public holidays
- Discounted Olaben products for you & your loved ones
- Pleasant and upscale working environment at the position.
- Work in a youthful, dynamic environment with abundant development opportunities.
- High level of autonomy and responsibility to drive change.
- Competitive salary & compensation package.
**Company Information**:
- Address: 6-8 Giang Van Minh, An Phu, Thu Duc City
- Working hours: Mon - Fri/ 08:00 - 17:00
- Phone: 0988980517 (HRM)
Pay: 22,000,000₫ - 25,000,000₫ per month
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