Leo Burnett Social Creative Lead

1 day ago

Ho Chi Minh City, Vietnam Leo Burnett Full time

Company Description

We help grow many of the world's most iconic brands at Leo Burnett. We help grow even more of the world's most talented people. We believe that what helps people, helps business. You'll find at Leo Burnett an agency built on ideas and dependent upon the people behind them. A culture that doesn't just respect creativity but cherishes it. And a community where the path you choose is your own, the places you can go limitless. We believe creativity has the power to transform human behavior, and we use ours to help our clients' brands discover their "human purpose" and play meaningful, active roles in people's lives.

**Job Description**:
With the Social Media gaining industry recognition, winning big clients, expanding content team rapidly, it has become vital that Leo Burnett Vietnam needs a Social Creative Lead born to lead and inspire teams, well-versed in managing client relationships/ expectation, an avid user of social media, a technology enthusiast, a storyteller at heart who knows how to utilize social media platforms & formats as vehicles to enrich the consumer experience.

You will need to work directly with social content writers, social graphic designers, social media manager and creative support services that include traffic, studio and production on a daily basis to deliver the best creative work and outcome for social team.
- Inspiring, managing and operating social media team to develop an effective and inspiring social media product that delivers on relevant client and market needs.
- Cultivating and inspiring a team of social creative staff who possess the aspiration, intellect, and creative talent capable of developing memorable experiences for client’s brands.
- Building strong and lasting client/agency relationships.
- Collaborating with the planning and social media function to consult and advise senior clients to help frame up their problem and encourage broader and bigger thinking of social
- Be a storyteller that is able to translate creative to different social media platforms and formats. In all social media-specific concepts, be sure to understand various execution formats and incorporate creative best practices for various social media networks including Facebook, Instagram, Zalo and Youtube
- Provide creative leadership, solutions and problem solving for innovative social brand and social ecommerce creative; consistently delivering on-brand, on-brief, high-quality, campaign-integrated concepts and executions
- Lead creative presentations for concepts and executions to internal and external stakeholders
- Remain current on industry, cultural, and technology trends, and look for opportunities to proactively incorporate them into your team’s creative concepts.
- Lead, train and mentor social creative team to help team achieve annual and career-specific goals
- Constantly think beyond advertising and social media platforms; anything that drives conversation, engagement and conversion on social
- Leading agency presentations when required and possible, both in new business pitches and current client creative run-throughs.

**Qualifications**:

- Worked as Senior Art director for +4 years.
- Having experience in digital, social media agency is a plus
- An interest in capturing and telling exceptional stories of people.
- A personal purpose of making human-centric work.

Additional Information
- An off-beat perspective and the courage to look at challenges from unusual angles.
- A sense of childlike optimism, with a bias towards making something real versus just talking about it.
- A love for designing experiences that will actually matter and impact the lives of people.
- A talented individual who is very willing to learn every day, easy to manage and highly collaborative.
- Someone who is honest, responsible, down to earth, hardworking and passionate.
- Fun and doesn’t like gossips.
- Responsible and dedicated.

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