Marketing & Data Analyst

6 months ago

Ho Chi Minh City, Vietnam PMAX Full time

**JOB SUMMARY**:

- **Title**: Marketing & Data Analyst
- **Department**: Media
- **Year of Experience**: 2 years+
- **Job Level**: Executive/ Senior
- **Report Line**: Media Director
- **Salary Range**: Negotiation
- **Hiring Purpose**: New Hire
- **Working Time**: 9:00 - 18:00, Monday - Friday
- **Working Location**: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam

**OBJECTIVES**:
We are looking for a razor-sharp marketing analyst to build data business use cases for marketing activities including marketing strategy, planning, optimizing and reporting. Your focus will be on empowering teams with data solutions enabling them to enhance PMAX marketing solutions.

We are looking for a razor-sharp marketing analyst to (1) review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our clients (2) analyze marketing campaign performance, generate. In this role, you will be required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics.

**JOB DESCRIPTION**:
**Data use cases development**
- Identify potential data use cases in marketing activities and work with other departments to validate them
- Provide training/ sharing session in order to distribute validated use-cases to operation team
- Manage and maintain all the systems, processes,related to data use case in marketing

**Data use cases in Marketing strategy & planning**
- Define data type, data info, data sources which company/team needs in order to build strategy, planning for our clients
- Work with internal team to build a framework to turn data information into insights, turn insights into approach and strategy
- Review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our clients

**Data use cases in Marketing execution**
- Design and implement data tracking in digital marketing (Google Analytics, Facebook pixel/CAPI, Google conversion tag, CRM integration, )
- In charge of data integration to provide e2e and holistic performance, dashboard for our clients
- Analyze marketing campaign performance data to generate insights, learnings to support decision making
- Design testing framework to validate hypotheses
- Design and implement CDP/CRM use cases for both PMAX and clients

**JOB REQUIREMENTS**

**Skills & Knowledge & Qualification**

Must have
- 2+ years of experience in data, consulting, analytics or a related function involving quantitative data analysis to solve problems.
- Deep analytical mindset and capability of finding efficient solutions independently.
- Technical expertise regarding data statistics, data models, database design development, data mining and segmentation techniques.
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Experience with data visualization tools.
- Excellent problem-solving, and research skills.
- Effective communication skills.

Good to have
- In-depth knowledge of digital marketing.
- Familiar with MarTech platforms/solutions such as HubSpot, Mailchimp, Insider,

**PMAX-er Identification**
- **Client Impact**:Everything we do is ultimately to deliver real client impact and value.
- **Innovation**: Drive change and innovative new ideas to create more values for clients, teams and society.
- **People Development**: Attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- **Integrity**:Be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- **Teamwork & Fun**:The cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- **Extreme Ownership**: The practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

**BENEFITS?**:

- Competitive salary range with quarterly & yearly incentives and 13th-month salary
- Flexible working time with 4 days working from home per month and 15 paid leaves per year
- Insurance as full salary (SHUI)
- Annual health check-up and Healthcare Insurance PTI for all employees
- Laptop supply/allowance or support for laptop purchase costs on an individual basis
- Internal training & career development opportunities, and external L&D budget sponsorship
- Team bonding budget quarterly, snack time to engage team members
- Quarterly, Yearly Recognition Gifts & Awards and gifts on special occasions (birthday, New year )
- Holiday activities; Company trip; Year End Party; Company Birthday; Culture

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