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Marketing Manager

1 month ago

Thành phố Hồ Chí Minh, Vietnam PNJ Full time

**NƠI LÀM VIỆC**:

- Hồ Chí Minh

**CẤP BẬC**:

- Quản lý

**HÌNH THỨC**:

- Nhân viên chính thức

**KINH NGHIỆM**:

- 2 Năm

**MỨC LƯƠNG**:

- Lương thỏa thuận

**NGÀNH NGHỀ**:

- Bán lẻ / Bán sỉ, Quảng cáo / Đối ngoại / Truyền Thông, Tiếp thị

**PHÒNG BAN**:

- PHÒNG BAN KHÁC

**HẠN CHÓT NHẬN HỒ SƠ**:

- 15/01/2025

**PHÚC LỢI**:

- Máy tính xách tay
- Đồng phục
- Thưởng
- Chế độ nghỉ phép

**MÔ TẢ CÔNG VIỆC**:

- Develop a **country strategy that leverages the international brand positioning while catering to the specific needs and priorities of the target market**. This will contribute to the continued growth of the brand and foster a strong relationship with local consumers.
- **Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio** (new launches, pillar products’ renewal and animation of core catalogue). This will ensure our brand remains competitive, adapts to market changes, and achieves sustainable growth.
- **Implement new launches with a focus on intense consumer engagement, leveraging a localized marketing mix** (IMC/360/Digital/Retail) and creating memorable brand experiences through brand events, store activations, and strategic partnership.
- Mobilise and collaborate with other departments (retail, merchadise, education, etc. ) and global team to build broader business strategy.
- **Monitor the local adaptation of communication materials** (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors.
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
- **Monitor the retail marketing strategy** working hand-in-hand with the retail team, store manager and education/training team and monitor the proper implementation of retail materials (services, advice, etc.).
- Build, develop and manage a strong and talented team, train them and develop their expertise and know-how.

**YÊU CẦU CÔNG VIỆC**:
**EXPERIENCE**
- At least 2 years of experience in brand/ marketing experiences at equivalent roles required in luxury retail industry

**PROFESSIONAL & TECHNICAL COMPETENCIES**

**MARKET & CONSUMER INSIGHT**
- Identify market drivers
- Translate trends and consumer knowledge into meaningful insights brand development.
- Build memorable brand experiences though brand event/ store activation.
- Obsess with driving footfall traffic to stores.
- Develop integrated campaigns that work.
- Integrate retail & shopper expertise.

**ACTIVATION EXCELLENCE**
- Deliver excellence with agility and rigor.
- Integrate sustainable, business consciousness.

**COLLABORATIVE LEADERSHIP**
- Creates collaboration for bigger success.
- Shares & leverages best practices.
- Excellent stakeholder management and leadership skills
- Entrepreneurial vision is critical. Identify creative opportunities and challenges; present strategic and creative solutions
- Business savvy
- Communication & problem-solving skills
- Customer-oriented

**REQUIREMENT EDUCATION**
- University degree in Economics, Marketing, Business Administration, an MBA is a plus.