Marketing Executive

4 months ago


Ho Chi Minh City, Vietnam Informa Markets Full time

**Company Description** Informa PLC is a leading international events, intelligence and scholarly research group.**

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

**Major responsibilities**
- Working with senior to prepare marketing plans within key objectives by identifying target audiences, objectives, promotional activities and desired outcomes of the marketing plan.
- Brain-storming and implementing detailed campaign for every targeted marketing activities and channels.
- Generating and executing marketing campaigns across social media platforms such as Facebook, Website, YouTube, LinkedIn, etc.
- Producing creative content for all marketing material, copy, design brief, video brief, etc.
- Creating and working with graphic designers to produce materials of visual impact and in line with the projects’ concepts and requirements.
- Coordinating with third party to produce event’s photo and video productions.
- Working with partners to maintain powerful cross-functional promotion by negotiating barter deals.
- Generating reports frequently to evaluating and reviewing all marketing campaigns after every project by coordinating with other relevant teams (Marketing, Sales, Operations).
- Staying up to date on current marketing trends and contribute to team culture by sharing ideas to improve marketing campaigns and customer targeting.
- Carrying out other tasks assigned by the line manager.

**Qualifications**
- Bachelor’s Degree, and at least 1+ year of experience working in Marketing / Communication / Advertising / Business Development or related fields.
- Experience in the B2B event industry is a plus.
- Well organised and time management skill
- Practical and strategic thinking.
- Communication and interpersonal skills
- Speaking and writing English fluently.
- Good and creative content writing.
- Having knowledge about managing website through Word Press (CMS - Content Management System) platform, social media channels including Facebook, YouTube, LinkedIn, Twitter, etc.
- Flexible approach to work, self-motivation
- Ability to work well under pressure
- Teamwork and ability to foster good working relationships



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