Marketing & Branding Manager

2 weeks ago


Ho Chi Minh City, Vietnam Ninja Van Full time

**Responsibilities**:

- ** Strategic Leadership and Planning (35%)**:

- Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team.
- Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence.
- Identify target audiences, set objectives, and outline desired outcomes for marketing campaigns
- ** Brand Management (20%)**:

- Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores.
- Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagement
- ** Budget Management (15%)**:

- Ensure efficient use of the assigned budget to deliver maximum brand amplification.
- Track and report on marketing expenditures, ensuring cost-effective strategies and high ROI
- ** Campaign Development (20%)**:

- Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements.
- Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projects
- ** Market Insights and Trends (5%)**:

- Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion.
- Analyze market data and recommend innovative strategies to stay ahead of industry trends
- ** Collaboration and Execution (5%)**:

- Work with internal and external teams to ensure that tasks are completed, and programs are delivered on time
- Execute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local market
- Develop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic direction

**Requirements**:

- Proven track record of developing and executing successful marketing campaigns.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills. English language proficiency is preferred.
- Proficiency in digital marketing tools and platforms.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Ability to work independently and manage multiple projects simultaneously
- Bachelor’s degree in marketing, Business Administration, or a related field.
- At least 6-8 years of experience in marketing, with a focus on FMCG and rural markets
- ** Stakeholder management** - working together with multiple ops personnel
- ** Strategic and Results-driven** - strong in conceptualizing and planning
- **Strong Analytical Skills** - ability to interpret data to make informed decisions
- ** Comfortable with uncertaint**y - the role will evolve according to business needs
- Advanced English



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