Senior Expert, External Communication

2 weeks ago

Hanoi, Vietnam Techcombank Full time

08-Feb-2023**Senior Expert, External Communication (40000563)**:

- Category: Marketing Division- Job Type:
- Facility: Marketing**Job Purpose**:

- The job holder responsible for planning and budgeting for external communications, aiming to build the bank's brand position in the press/communication.
- The job holder implement programs, supervise the implementation of external communication programs; Communication risk management.
- The job holder synthesize data, analyze external media trends.

**Key Accountabilities (1)**:

1. Plan external communication plans, measuring and monitoring implementation:

- Responsible for planning, monitoring and implementing PR activities to build and promote the bank's reputation, image and products.
- Develop content routes for PR programs; Prepare speeches for leaders.
- Manage content orientation, images to the outside public.
- Organize events (press conferences, seminars, composing press releases, providing information to the outside).
- Measure and evaluate the effectiveness of communication on traditional media channels and digital platforms.

2. Build and strengthen strong relationships with the press:

- Establish, maintain and regularly build relationships with press agencies and media.
- Develop a plan to strengthen appropriate media relations.
- Periodically evaluate changes and the impact of communication on the organization.

**Key Accountabilities (2)**:

3. Monitor and manage communication risks:

- Timely detect communication risks that may arise, adversely affecting the reputation and brand of the business.
- Plan to handle media risk issues with the press and external partners when necessary.

4. Budget and operation management of PR department:

- Develop budget to ensure activities of PR department.
- Build, manage OKRs and support training through daily tasks.
- Control and implement to ensure the highest efficiency for communication and public relations management activities in the assigned area.

5. Perform other related tasks at the request of the Head of Corporate Communication.

**Key Accountabilities (3)**:
**Key Relationships - Direct Manager**:
Head of Corporate Communication

**Key Relationships - Direct Reports**:
Expert, External Communications

**Key Relationships - Internal Stakeholders**:

- Regularly work with Divisions: Finance, Development Strategy,... and business divisions to implement public relations projects;
- Work closely with Business MKT and Branding in implementing PR projects related to building brand communication and promoting banking products.

**Key Relationships - External Stakeholders**:

- Work directly with the leaders of the press agencies assigned to manage;
- Presiding over handling cases of media crisis or risk with relevant press units;
- Work regularly with news management partners on media channels to have effective prevention and response plans.

**Success Profile - Qualification and Experiences**:

Qualifications
- University or higher

Work Experience
- At least 8 years of experience in related field
- 4+ years of experience in team management/leadership.

Foreign Language
- English, Level 3

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