Livestream Manager

7 months ago

Ho Chi Minh City, Vietnam L'Oreal Full time

**A. JOB ACCOUNTABILITIES**
- ** Build up of Sales & Traffic for Brand livestreams**
- Liaising with Commercial to understand monthly livestream build up & will be accountable for daily Livestream target planning
- Track, Monitor & recommend the source of traffic for brand livestream
- ** Building Engagement & Conversion for brand livestreams**
- Branded livestream script creation & implementation
- Script performance analysis & optimization
- ** Build & develop with Brand Livestreamers**
- Monthly evaluation & knowledge testing of livestreamers
- Streamers, schedule plotting, target cascading, briefing & supervision
- Support streamers with the right tools
- ** Building Livestream operations excellence**
- Before Livestream : Livestream room set up, rehearsal & streamers appearance: makeup, outfit & hair
- During Livestream : respond viewers comments, monitor real time performance & recommend actions, control pace of livestreams
- After Livestream : Analyze post data to recommend and optimize stream
- ** People management**
- Supervise and lead the Livestreamer team, providing guidance, support, and coaching to enhance their performance and productivity.
- Oversee the Customer Service team, ensuring that customer inquiries, issues, and requests are handled promptly and professionally.
- ** Talent Recruitment & Development**:

- Participate in the recruitment and selection process for new Brand Streamers and Customer Service agents.
- Facilitate the onboarding process for new team members, ensuring a smooth transition into their roles.
- Identify training needs and opportunities for skill development within both teams.
- Implement training programs and initiatives to enhance the capabilities of Livestreamers and Customer Service agents.

**B. REQUIREMENTS**
- ** People management**
- Excellent communication and interpersonal abilities.
- Strong leadership and team-building skills.
- Problem-solving and conflict resolution skills.
- Ability to set and track KPIs to ensure team performance.
- Strong organizational and time management skills.
- Bachelor's degree in business management or a related field (preferred)
- ** Strong understanding of digital/social commerce**
- In tune with social digital sphere trends
- Proficient understanding of digital performance analytics, Ecom platform & Livestream environment
- Proven experience in Ecom platforms/Ecom team of Brands
- ** Passion for brands & developing brands**
- Thinks brand strategy
- Imagines disruptive ways to drive livestreams
- Strong understanding of consumer and communications
- ** Proficiency in Microsoft Office / Power BI reading**
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