Senior PR Executive

4 months ago

Thành phố Hồ Chí Minh, Vietnam Zalo Full time

Hồ Chí Minh

Full-time

At Zalo, we believe Vietnamese engineers can build world-class technology products.

As a market leader of a product ecosystem with million users in Vietnam, we build and develop a workplace where responsible, passionate, and dynamic talents thrive. We look forward to working with you to grow vigorously while keep improving your quality of living thanks to working with the best talents, on most successful brands, and in sizable projects that improve millions of Vietnamese lives.

**What you will do**:

- Media Relations: Plan & produce PR materials including press releases, PR articles, case studies, speeches, and reports;
- Communication Planning:

- Plan & execute PR strategies using variety of channels (Zalo Ecosystem, Social media sites) to maximize exposure;
- Communicate & work closely with Product teams to develop PR plan;
- Pitching & Crisis Management: Support risk management (Corp and products brand); Conduct social listening activities to have a better insight of Zalo’s products on the market and prepare crisis management plans;
- Event Communication: Organize & lead PR events for Corp brand or product units;
- Media Partnership and Sponsorship: Develop relationships with the company’s existing media network and setting up new ones
- Agency Management: Collaborate with external agencies for PR booking, clipping, ensure effective agency collaboration and monitor performance;
- Website and Social Media Content:

- Prepare content & supervise the production of publicity materials such as videos, photographs, films and multimedia programs;
- Monitor the media, including newspapers, online news, journals, broadcasts, social media sites and blogs;
- Internal Communication Support
- Ensure a precise and proper representation of Zalo members on the media; cooperate with other teams to make sure that the image of Zalo ecosystem is well presented
- Build up PR guidelines, PR kits, PR documentsfor the general use within the Zalo ecosystem;
- Budget Management: Contribute to corporate brand budget planning and control to ensure effective resource allocation;
- Administrative Support:

- Process PA, purchase requisitions (PR) and purchase orders (PO) related to PR activities;
- Prepare and follow up all admin works related to duties.

**What you will need**:

- Bachelor’s Degree in Public Relations, Journalism, Media - Communication, Marketing or any related field;
- Minimum 03 years of experience working in Communication/PR - in-house or agency;
- Strong in content strategy and content execution;
- Experienced in coordinating and managing effective PR campaigns through various channels;
- Solid knowledge of social media (blogs, Facebook, Twitter, etc.);
- Be comfortable to network with political stakeholders;
- Ability to plan and coordinate in event organization;
- Be strong in interpersonal skills with good communication skills;
- High/Intermediate English efficiency.

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