Head of Store Marketing

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam PERSOLKELLY Vietnam Full time
Proven experience 10+ years in a senior marketing role, preferably in the coffee or F&B industry.

  • Fluent English
  • Strong analytical skills with a deep understanding of consumer behavior and market trends
  • Work closely with the corporate marketing team to receive and understand overarching marketing strategies.
  • Develop and implement tailored marketing plans for each region in the country, ensuring alignment with national objectives.
  • Conduct thorough market research to understand consumer behavior, preferences, and trends in each region.
  • Utilize data and insights to inform marketing strategies and adapt plans based on regional nuances.
  • Collaborate with regional marketing teams to create and execute targeted campaigns that resonate with local consumers.
  • Ensure consistent brand messaging while tailoring campaigns to meet the unique needs of each region.
  • Ensure that regional marketing efforts contribute to enhancing the overall brand image.
  • Collaborate with various departments, including operations, sales, and product development, to ensure seamless execution of marketing plans.
  • Provide insights to support product or service enhancements based on regional customer feedback.
  • Develop and manage regional marketing budgets, ensuring costeffective strategies and optimal allocation of resources.
  • Monitor and report on the performance of regional marketing initiatives against key performance indicators.
  • Lead and inspire regional marketing teams, fostering a collaborative and resultsdriven culture.
  • Provide guidance and support to ensure the successful execution of regional marketing plans.

REQUIREMENT:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Proven experience 10+ years in a senior marketing role, preferably in the coffee or F&B industry.
  • Strong analytical skills with a deep understanding of consumer behavior and market trends
.

  • Experience in developing and implementing successful regional marketing strategies.
  • Excellent leadership and team management skills.
  • Strong communication and interpersonal abilities.
  • Ability to collaborate effectively with crossfunctional teams.
  • Resultsoriented with a track record of achieving marketing goals.
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