Associate Research Director

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam KANTAR Full time

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

To start a career that is out of the ordinary, please apply...

Job Details

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar's 25,000 people based in more than 100 countries help the world's leading organisations succeed and grow. Nobody knows people better than Kantar.

We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative,

media, commerce, and customer experience, they help clients define what brands should stand for, how to

disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

Associate Director (Qualitative), Insights division

HCMC, Vietnam


Reporting to the GM of Insights Malaysia, your accountability includes growing a specific % of revenue growth on a yearly basis; building strong client relationships, make a positive impact to the client's business, resulting in overall client satisfaction.


You will be an effective leader and be an accomplished-savvy business development executive with strong Qualitative research and Consulting expertise to develop key clients for the region.

You will succeed in this role by demonstrating your extensive market research experience both developing new business and build stronger client relationships, helping our clients use our marketing and consulting expertise to their strategic advantage.

You will also be accountable for the entire research process, projects outcomes, client engagement and consultancy.

As part of the senior management team, responsibilities include business development, people management and financial management along with business strategy implementation.


Key Outcomes:

This person is encouraged to:

  • Identify whitespace opportunities. Deliver revenue growth for key accounts by penetrating clients outside of their research functions, building stronger Csuite relationships opening up "whitespace opportunities" and accessing new budgets in other commercial functions (e.g. marketing consultancy, strategy, and analytics).
  • Business development. Identifies divisions of key clients that are underpenetrated, investing time to develop capability & relationship.
  • Work towards Results. Using your qualitative and consulting expertise, develop a clear practical agenda to align Qualitative and even other Kantar solutions to act on the clients' business priorities through understanding their issues. Proactively uncover and drive relationships with clients with excellent potential and turn these opportunities into commercial reality.
  • Bring the best of Qualitative research and unlocking growth opportunities in Brand Strategy. Increase customer satisfaction & innovation by bringing the "best of Qualitative" (through understanding the network & strong account management) but also through making valuable contributions by delivering innovative strategic advice that address our clients' business challenges.
  • Enable innovation. Engage firsthand with key customer partners, gaining information and using it for improvements in products and services.
  • Success is measured through profitable revenue & margin growth, increases in market share and the customer satisfaction improvements achieved across portfolio of the Qualitative and Brand Strategy solution in Malaysia and even beyond for Kantar divisions on key accounts.

Key Capabilities:
Our best Client Business Leaders succeed at these key accountabilities through personal, client, and business impact.

Personal Impact

  • Encourages others. Is skilled at getting individuals, teams, and organizations behind an aligned purpose for client penetration. Drives others to perform at the highest level and to openly accept change. Influence and communicate positively, delivering a compelling vision and purpose. Crafts a climate where people are motivated and inspired to deliver their very best.
  • Acts with authenticity. A person of high integrity. Consistently acts in line with a clear and visible set of values and beliefs. Deals and talks straight and walks their talk. Is direct, and authentic but at same time can keep confidences and encourage trust.
  • Acts as a Specialist. Faces adversity head on; relishes leading in crisis and is energized by tough challenges. Comfortably confronts and works through challenges; take personal responsibility to ensure resolution. Not afraid to make tough decisions and challenge the norms. Be passionate and believe in a positive outcome in difficult situations and encourages others to believe they can succeed


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