Marketing Manager
1 week ago
The Marketing Manager is expected to ensure all marketing strategies and plan are cascaded and well implemented in responsible market.
The MM will be measured against sales and expense targets, brand marketing, new product launches, strengthening brand equity and corporate reputation.
Marketing Manager is expected to manage CRM, Opp Funnel accuracy tracking & analysis lead & customers data to help Sale team can use & utilization CRM data.
- Job Responsibilities_
Support and facilitate with local departments on product registration and regulatory related matters on new product development, feasibility, route to market and launch plan
Develop channel and trade strategies for current products and new products launch to achieve KPIs
Work closely with distributor and sales team to develop marketing plan for Vietnam market
Manage, control and reassure A&P budget is utilized and maximized with systematic tracking report
Understand customers and consumers by frequent field visit and conducting research to identify both short-term and long-term issues and opportunities at consumer levels to deliver customer and consumer satisfaction.
- Support related functional departments including RA, Legal, etc. to facilitate regulation, licenses, and other issues as requested.
- Key CRM user, manage CRM, Opp Funnel tracking & analysis lead & customers data to help Sale team can use & utilization CRM data.
- Cooperate with sale team to build demand planning through sale report & sale out FC analysis.
- Skills/Experience_
- Master Degree or Bachelor Degree in Marketing, Business Administration, and other related fields.
- Minimum 35 years experiences as Product /Brand Manager in multinational OTC / Healthcare/ FMCG companies and at least 2 years experience ideally in OTC/Healthcare product.
- Experience in Ophthalmology (Eyecare) is a plus
- Good understanding of consumer behaviors, especially for young generations
- Strong analytical, project management, strategic thinking skills. Active, energetic, result driven, easily to adapt with changes, creative
- Good interpersonal skills to manage and work with internal and external teams to deliver business growth
- With strong experience in leading cross functional teams
- Critical Competencies:_
- Marketing oriented
- Analytical skill
- Strategic thinking
- Conceptual thinking
- Communication and presentation skill
- Growth driven
- Personal qualities/values:_
- Collaboration
- Motivational
- Integrity
- Commitment
- Professionalism
- Fairness
- Enthusiasm
- Tenacity
Your ZEISS Recruiting Team:
Doan Le Thuy Duong
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