Social/creative Planner

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam METUB Network Full time

Responsibilities:

  • Strong Strategic acumen to ensure understanding of brand objectives, research, and creative platform across channels
  • Detection of consumer insights, trends, and cultural tensions
  • Development and conception of target groupspecific, crosschannel brand, and communication strategies. Working closely with the media team through the channel planning process, across all points where we can put our message (Owned, Earned, Shared, Paid)
  • Advancement of the brands through the ability to combine psychological knowledge, analytical thinking, and creativity
  • Translating creative briefs into comprehensive, creative and innovative communication strategies based on a deep understanding of media tactics, channels opportunities, and consumer behaviors
  • Produce cohesive strategies that bring success to campaigns, including channel roles, standard processes, consumer journeys
  • Champion the ongoing crossagency integrated planning process
  • Support the senior team, along with creative and all marketing fields in understanding what it takes to connect with people
  • Expertise across all channels, including digital and social
  • Stay curious and be familiar with competitor marketing programs
  • Creative inspiring, concise presentations and sell your work effectively
  • Be resourceful to work with different budgets and come forward with ideas, solutions and suggestions
  • Based on media and channel insights by persona and target, make a recommendation for a customer journey map
  • Connecting regularly with business leads to establish a firm depth of knowledge within the business to drive insightful strategy and make recommendations

Qualifications:

  • At least 23 years experience in Social Planner or similar positions
  • Experience in developing brand propositions
  • Strong analytical skills: the ability to derive insight from wide ranging data sources, and to simplify complex problems
  • Strong communication skills: the ability to be clear and inspiring in written and verbal communications
  • Good knowledge of the digital fields, especially in music industry
  • Excellent creative thinking and ideation skills, with a passion for innovative digital concepts
  • Excellent written and verbal communication skills in English and Vietnamese
  • Excellent team working skills
  • Collaborative, practical and solutions focused

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