Health Literacy, Senior Lead

2 weeks ago

Ho Chi Minh City, Ho Chi Minh, Vietnam AIA Full time
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

  • It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
  • And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purposeled brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.

About the Role

  • Develop Health Academy program including strategic planning and building credible health program strengthening health knowledge and skills of with Distribution forces (Agency, and Bancassurance) to achieve the business objectives.
  • Drive implementation plan to execute Content Strategy
Health Academy Program (50%)

  • Develop incremental levels of Health Academy programs to equip Distribution with foundational medical knowledge and healthy lifestyle program to uplift sales capabilities and conversation with customers to sell health insurance
  • Be accountable for Health Academy roadmap and drive the projects with Training team, Distribution channels to build the relevant core program and rollout nation wide
  • Increase awareness among Salesforce and the public on health literacy through the preparation and delivery of presentations to groups and sales seminars
  • Proactively intouch with renowned health institutions to partner with them ensure the developing programs are endorsed by credible organizations
  • Monitor adoption, performance of the program after rollout and create monthly reports to management levels
Health Content Strategy and Implementation (50%)

  • Develop Content Strategy and manage current health content hub and enrich credible health content categories as well as volume
  • Contribute AIA health business longterm vision and strategy with highly relevant content to become a health led organization.
  • Track, monitor and analyze content performance to adjust and improve traffic strategy on a continuous basis
  • Work with Marketing to ensure all channels are distributed with high traffic of health content
  • Work with Product to manage new product update rollouts and customers experience improvements
  • Handle special projects and other assignments as delegated
  • Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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