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Pr & Content Specialist

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Bảo Hiểm Nhân Thọ Phú Hưng Full time

ĐỊA ĐIỂM:
Hồ Chí Minh

  • Nội dung công việcMô tả công việc
  • Assist line manager in developing plan & implementingfor PR
  • Marketing campaigns/ projects (both internal and external communication projects)
  • Be incharge content marketing including direction/ angle development, writing execution and management.
  • Planning quarterly/yearly PR and content activities, campaign to increase brand awareness and brand loyalty.
  • Deliver sharp and impactful communications assets such as corporate news, executive speeches, sponsored articles, videos, newsletters and especially press releases (crisis, new products, special corporate events), etc.
  • Manage crisis to mitigate risks and protect corporate reputation.
  • Build and nurture relationships with press outlets and journalists.
  • Coordinating with crossfunctions and third parties to ensure work results that are delivered in good quality; in a timely manner and within budget;
  • Understand consumer behavior and engagement patterns with brand messaging.
  • Propose initiatives to help enhance communication with customers including testimonial articles, customer's story, claim activities
  • Maintain up to date knowledge of Life insurance industry and on competitor's activities to help with sales ideas, overcoming objections and product positioning.
  • Being responsible for other projects as assigned by line manager.
Yêu cầu công việc

  • College/ bachelor degree, above 07 years' experience in marketing PR & event communications.
  • Used to be work in PR agency or PR specialist in insurance/ bank industry is advantage.
  • Have connection with media and
  • Good writing for PR communication including press release, news and article.
  • Open to explore/ learn more to upgrade skills.
  • Be able to work individual and work in team as project lead.
  • Selfmotivated, detailminded and creative with an ability to manage timeline and work under pressure.
  • Basic digital and social competency.
  • Proven ability to manage all types of agencies/ vendors.
  • English: communication level.
  • Critical thinking and "Can Do" attitude.