R&b Marketing Manager

1 week ago

Hanoi, Hanoi, Vietnam Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location Vietnam Area Office, 510CoworkM05, 5F, Leadvisors Place, 41A Ly Thai To, Hanoi, Hoan Kiem District, Viet Nam

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY


This position is responsible for driving and enhancing Marriott International's long-term F&B Marketing strategy under the leadership of the Country Director of Marketing and in close collaboration with the teams in Marketing.

This role builds a holistic R&B marketing plan for the area and executes targeted marketing and demand generation campaigns in priority cities/markets to drive consumer awareness, elevate reputation, and shift perception for Marriott's portfolio of restaurants, bars, and events venues in Vietnam.

This role will also support the pull-through of Continent-led initiatives for Vietnam including creating and loyalty driven marketing efforts to strengthens preference amongst key travel consumers (on-folio) and local residents (off-folio).


This position collaborates and aligns with internal stakeholders, including Area Marketing, F&B Operations, communications, brand, digital marketing, content, partnerships, to ensure all efforts are effectively directed to the right lifestyle / dining / events consumers.

This role must develop and maintain excellent strategic relationships and networks with local media, corporate partners, social influencers and community leaders to drive the positioning and reputation in Thai markets.

Where necessary, the R&B Marketing Manager collaborates with the brand team on consistent pull through of F&B relevant brand programs.

The R&B Marketing Manager is also responsible for engaging portfolio content on Marriott Bonvoy Asia.

CORE WORK ACTIVITIES
Strategy and Planning (including promotional calendar)

  • Implements cohesive and integrated marketing plan(s) for Thailand inclusive of positioning, promotional and events calendar, public relations, digital/ecommerce channels and social media
  • Coordinates the F&B marketing budget to achieve business and marketing goals
  • Manages all key internal stakeholders
  • Evaluates new marketing opportunities for the Destinations/Area by keeping up to date with the consumer behavior and restaurant and bar trends
  • Monitors competition for benchmarking purposes
Channel Strategy and Management

  • Supports corporate and property level sites across owned, social, and third party
  • Maintains, updates, and manages all food and beverage content on MarriottBonvoyAsia for Thailand (excluding venue pages)
  • Identify and execute partnership/media buy opportunities with key third party channels
  • Support priority hotel sites in setup or migration of outlet sites
PR, Events, and Content Partnerships

  • Leverages media and influencers in line with marketing strategies and in line with the target customer profile(s)
  • Identifies and executes content partnership opportunities with key media titles
  • Organizes media events, Chef's Tables etc. to launch and / or promote priority venues and new promotions as appropriate
Demand Generation and Campaigns

  • Supports area/regional food and beverage promotions if in line with F&B objectives and business needs
Loyalty Programs

  • Drives F&Bled initiatives and F&B related Marriott Bonvoy Moments and other relevant loyalty initiatives as applicable
  • Supports Club Marriott or local loyalty program marketing activities as applicable
Vendors/Partners

  • Works collaboratively with local, regional, and national partners/vendors to build awareness, increase exposure and demand generation for the hotel's restaurants
Training

  • Deliver training and toolkits to elevate property leaders' F&B marketing efforts
Performance and Reporting

  • Analyzes restaurants and bars statistical data and reports to look for opportunities to grow F&B revenue
  • Tracks media coverage, social engagement and customer sentiment online through monthly KPI reports that are shared with area leadership

CANDIDATE PROFILE REQUIREMENTS

  • Bachelor's degree in marketing preferred
  • At least 35 years of marketing experience, ideally at some point in a restaurant/bars led organization
  • Has genuine interest in F&B, lifestyle and nightlife
  • Strong network of connections is an asset, including media, bloggers, social influencers and industry partners
  • Experience in securing and activating local suppliers and partnerships
  • Exemplary writing and editing skills in English and Thai
  • Proficiency in key digital competencies including SEO, Google Analytics, and social media channels
  • Proven track record in managing and executing multiple initiatives
  • Excellent interpersonal, communication, and time management skills
  • Driven, innovative and highly adaptable

MANAGEMENT COMPETENCIES

Leadership
-
Adaptability
  • Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
- **Comm

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