Marketing Manager

2 weeks ago


Hanoi, Hanoi, Vietnam WhiteCoat Full time

Company Overview

WhiteCoat is a regional digital healthcare provider founded and headquartered in Singapore, offering on-demand telemedicine services and other services through innovation and data-driven technology.

WhiteCoat's core services include primary care tele-consultations, chronic disease management, health screening services and home-based medical services.


As a digital healthcare leader, WhiteCoat partners global insurance giant, AIA, large conglomerates and governments to spearhead the way for wider access to affordable healthcare across the Southeast Asia region.


Who are we looking for ?


Are you an individual who is independent, self-motivated, and passionate about business development and healthcare? Joining us should appeal to you not just because we respect and value our employees but because we are a place where passion and dedication are rewarded with opportunities for professional and personal growth.

Furthermore, the company's foray into emerging markets heralds an exciting and dynamic phase.

You will get to:

  • Play a key role in the establishment of Whitecoat in regional markets, including but not limited to Vietnam, Indonesia and Malaysia
  • Influence product feature development and enable the localization of Whitecoat's patient/ customer journeys in the various markets.

What will you be doing?

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Set, monitor and report on team goals
  • Design branding, positioning and pricing strategies
  • Analyze consumer behavior and determine target audience
  • Identify opportunities to reach new market segments and expand market share
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Participate in the quarterly and annual planning of company objectives

What do you need?

  • Work experience in Marketing Managers, preferably within Healthcare industry
  • Experience running successful marketing campaigns
  • Solid knowledge of web analytics and Google Adwords
  • Experience with CRM software
  • Leadership skills with the ability to set and prioritize goals
  • Analytical mind
  • BSc or MSc in Marketing or relevant field
  • Able to start immediately will be advantageous

What's in it for you:

  • You can truly make an impact by driving the company growth with your own ideas and creativity in an industry that affects all of us healthcare.
  • Become an essential part of a passionate and highly motivated, international team.
  • Enjoy entrepreneurial startup spirit with fast decisionmaking and outcome. Opportunity to have meetings with and learn from the CEO/Founder every week.
  • Opportunity to learn on the job & handson many areas: sales, marketing, CS, planning, strategy, partnership building.
  • Contribute to improving the lives of individuals and be a part of our success story

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