Business Development Manager

Job Title: Business Development Manager (Ho Chi Minh / Hanoi)

Location:
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* Ho Chi Minh / Hanoi \*\*\* Reports to: Regional Director based in Singapore Program Focus:  Bellerbys International Foundation Programme & International Year One programme Job Summary We are hiring an experienced Business Development Manager to drive student‑recruitment business growth across Vietnam. This role will build, onboard and manage our local education‑agent partner network, execute partnership development, deliver recruitment events, nurture relationships with agents, prospective students and parents, and provide actionable Vietnam‑market intelligence. The candidate will deliver and exceed student enrolment KPIs, and build sustainable high‑value partnerships for our institution.

Key Responsibilities
Education Agent Partnership Development & Management
- Identify, onboard, develop and manage a portfolio of Vietnamese education‑agent partners. Build trusted long‑term relationships with agency principals and counsellors.
- Deliver regular agent training sessions, webinars and product briefings to ensure agents fully understand our K12 & foundation programmes& International Year One programmes, entry requirements, tuition fees and admission policies.
- Manage agent account performance, drive lead generation and student conversion from partner network, resolve operational challenges for agent partners. Recruitment & Stakeholder Engagement
- Execute BD and student‑recruitment initiatives through agent channels as well as direct‑recruitment activities.
- Represent our institution at Vietnam education exhibitions, recruitment fairs, agent workshops and school‑visit activities; deliver public presentations for market outreach.
- Engage with prospective students and parents, support candidates throughout the full admission and enrolment journey. Market Intelligence & Reporting
- Monitor Vietnam international‑education market trends, competitor offerings, pricing, SPK‑school ecosystem and local student‑visa regulatory updates for international‑school students.
- Compile regular performance updates and market‑insight reports for regional leadership, provide practical recommendations for recruitment‑strategy optimisation. KPI Delivery & Cross‑functional Collaboration
- Achieve and exceed agreed student‑recruitment & enrolment KPIs; drive lead generation, application submission and final conversion outcomes.
- Collaborate closely with admission, academic and operational teams to streamline admission workflows and enhance partner‑and‑student experience. Requirements
- Bachelor’s degree. Minimum 5‑8 years’ hands‑on working experience in Vietnam international‑education business development, agent‑partner management and student recruitment.
- Proven track‑record of meeting and over‑achieving recruitment enrolment KPIs; practical experience building and scaling Vietnam‑based education‑agent networks.
- Solid hands‑on experience delivering agent training, webinars, public presentations, and representing organisations at local education fairs and industry events.
- Fluent business‑level English; native‑level Vietnamese Language proficiency. Strong negotiation, relationship‑building and cross‑functional collaboration skills. Chinese language proficiency is a strong plus.
- Deep familiarity with Vietnam K‑12 / SPK‑school landscape, local parent & student expectations, study‑path preferences and student‑visa requirements for international‑school programmes. Preferred Qualifications
- Established existing personal network within Vietnam education‑agent community.
- Previous working experience at well-known international education organisations or top local Vietnam education institutions.
- Hands-on experience planning and executing local education-marketing events and student-engagement campaigns.

Job Type
Full-time Work

Location:
In person