Senior Cross Border Marketing Planning

3 weeks ago
Ho Chi Minh City Ho Chi Minh City, 61, Việt Nam Shopee Toàn thời gian
About The Team The Shopee Vietnam Cross-Border team drives both import and export activities. On the import side, the team brings an exciting range of products from Japan, Korea, and China to delight Vietnamese consumers. On the export side, it empowers local sellers to expand internationally, reaching buyers across Southeast Asian markets. The team is made up of passionate problem-solvers and cross-cultural explorers. In their day-to-day work, they collaborate closely with local teams in Vietnam, Shopee’s Singapore headquarters, and sourcing teams in China, Korea, and Japan to ensure smooth operations. At the same time, they continuously adapt growth strategies to keep pace with evolving consumer demands and changes in the regulatory landscape.

Job Description
- Comprehensively approach for overall CB's sales push strategies, include but not limited in commercial target setting, budgeting, key MKT programs (Content livestreams/ Videos/ Paid Ads) and side projects
- Closely collaborate with other key cross-functional stakeholders to align on overall direction and next actions
- Monitor performance daily/ weekly/ monthly, handle the issues & ensure smooth process on daily basic
- Deliver concise, insightful reports and presentations to various audiences to provide a clear view of progress, risks, and next steps Requirements MUST-HAVE
- Bachelor’s degree or equivalent qualifications in Economics, Business, E-commerce or relevant domains
- Strong ability to work with data & presentation (slide makers, presenting)
- Cross-functional collaboration skill and strong problem-solving skill to deal with conflict
- Own growth mindset and be comfortable navigating ambiguous operational challenges in a fast-paced environment
- Full professional fluency in Vietnamese and English, with the ability to communicate ideas transparently to influence key stakeholders Nice-to-have
- Business Acumen: Solid commercial understanding paired with a strategic mindset.
- Solid GSheet/Excel skills (modeling, trackers, clean logic) with high attention to detail and data accuracy.
- Resilience & growth mindset: thrives in a high-speed, high-stakes environment; stays calm under pressure and iterates fast in a direct-feedback culture

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