Customer Acquisition Marketing Expert

I. OBJECTIVES:
- This position is responsible for leading and optimizing FE ONLINE's customer acquisition strategy through integrated marketing channels to drive user growth, product conversions, and marketing return on investment.
- The Customer Acquisition Marketing Expert leverages in-depth knowledge of digital products, customer needs, and competitive advantages to analyze performance, develop growth initiatives, and collaborate with relevant stakeholders to scale customer acquisition activities **. II. RESPONSIBILITIE*
* ***S: 1.
Propose and manage customer acquisition marketing plans & drive growth for digital produ**
*
- *cts Establish the customer acquisition strategy and roadmap for FE ONLINE across different stages, ensuring alignment with business objectives, product strategies, and the Growth Marketing Department’s growth direct
*
- *ion. Act as the product and customer expert; analyze customer needs, target segments, market trends, and competitive advantages to define suitable positioning, messaging, and offers for each digital pro
*
- *duct. Convert business objectives into detailed customer acquisition plans, including target volumes, conversion funnel KPIs, channel mix, estimated budget and expected return on inves
*
- *tment. Manage and control the budget for customer acquisition marketing plans, ensuring campaigns are executed on schedule, achieve defined objectives, and maximize budget efficiency within the approved
* ***budget. 2.
Implement acquisition customer marketing activities & drive growth for digital**
*
- products Plan and execute customer acquisition campaigns across integrated marketing channels, including media advertising, affiliate, strategic partnerships, referral programs, owned channels, and relevant direct or offline
- channels. Develop and lead go-to-market plans for new products, features, or digital journeys, including target customers, messaging, offers, acquisition channels, communication plans, and post-launch grow
- th targets Analyze and optimize the end-to-end customer acquisition funnel, from reach, app installation, account registration, and product application to approval, first loan disbursement, second product apply or t
- ransaction. Monitor performance of each acquisition channel and stage of the conversion funnel; identify drop-off points, factors affecting customer quality and recommend solutions to improve conversion
- performance. Consolidate customer feedback, market data, conversion performance to work with Product, Data, IT, and Risk teams to recommend improvements to products, customer journeys, and value
- propositions. Collaborate with internal Growth Marketing Department to implement and optimize campaign contents, messages, product offers, acquisition channels, advertising placements and conversion journeys; identify effective approaches for performance optimization and sc
- alable growth. Work closely with related BUs: Product Business Development, Sales Division, Procurement, Finance Division, IT, BICC, Operation, IT or external partner to implement internal communication activities including online (90%) and offline ac
- tivities (10%). Manage and handle risks that may occurs while impleme
- nting activities Report on activities result and imp *lementat*
- ion costs 3.
Others Collaborate in establishing and enhancing tracking, attribution, performance dashboards and reporting systems to accurately measure conversion quality and the contribution of each
- marketing channel. Research market trends, customer behavior, competitor activities, and emerging marketing channels to recommend customer acquisition initiatives and identify growth opportun
- ities for FE ONLINE. Keep updated with other company customer acquisition activities to propose new, trending and attractive marketing a
- ctivities, campaigns. Seek for new technologies and keep the company at the forefront of developments in digital
- marketing acquisition Undertake other tasks assigned by Head of Integ rated Growth Mark ***eting. III.**
*
- REQUIREMENTS 1.
EducationUniversity Graduate – major: Business Administration; Marketing/D *igital Marke*
- ting/Commerce 2.
ExperienceAt least 03 years of experience in Customer Acquisition Marketing, with a focus on driving user growth and conversion for mobile applications; experience in financial services, banking *, or fin*
- tech is preferred. 3.
SkillsLanguage

requirements:
Vietnamese
- – native, English – fluentStrategic thinker &
- digital optimization skillsClear communications skil
- ls, both written and verbalStrong skill in marketing, branding, social media marke
- ting and campaign analyticsHave advertising set up and optimization on Facebook, Goog
- le, TikTok, ASA… is a plus.
Strong skill in managing agency execution, reconcilia
- tion and payment processes.
Passion for bran
- d building & creativityDiscipline in planning, execution & follow up of initiatives
- to achieve desired resultsAbility & aptitude in sales, business development, customer int eraction & relationship