Senior Training Specialist

JOB DESCRIPTION

- Develop and deliver comprehensive training programs on Home Appliance & Electronics products for Sales Staff and Store Managers.
- Build and maintain a product knowledge system, covering product features, technologies, specifications, key selling points, competitive advantages, and practical applications.
- Translate product knowledge into effective sales and consultation skills, enabling employees to understand products and recommend the right solutions based on customer needs.
- Conduct Onboarding, Product Training, Sales Training, and advanced training programs across the entire retail network.
- Design practical learning activities, including role-plays, case studies, product demonstrations, customer consultation scenarios, and hands-on sales practice.
- Collaborate with Merchandising, Sales, and Operations teams to identify training needs and develop programs aligned with actual store operations.
- Monitor and evaluate post-training performance; recommend coaching and follow-up training programs to improve sales effectiveness.
- Continuously update training content based on technology trends, new product launches, customer behavior, and market trends in the Home Appliance & Electronics industry.
- Collaborate with brands and industry partners to update product knowledge and deliver specialized training programs.
- Develop and standardize training materials, videos, assessments, and knowledge bases for Home Appliance & Electronics products.
- Participate in developing internal trainers through Train-the-Trainer programs across different regions.
- Conduct on-site training and coaching at stores and be willing to travel to different provinces/cities based on training plans. REQUIREMENTS
- Bachelor’s degree or above, preferably in Electrical & Electronics Engineering, Refrigeration, Engineering, Business Administration, Management, or related fields.
- At least 3 years of experience in the Home Appliance & Electronics industry, preferably with experience in electronics retail chains, brands, or distributors.
- Proven experience in Product Training, Sales Training, or Sales Team Training.
- Strong knowledge of Home Appliances, Refrigeration, Kitchen Appliances, Home Care Appliances, and Consumer Electronics.
- Strong ability to analyze and compare product features, technologies, specifications, and competitive advantages.
- Ability to translate product knowledge into practical sales consultation scenarios, selling techniques, and customer handling situations.
- Proven experience in classroom training, presentation, coaching, and team development.
- Strong communication and presentation skills, with the ability to engage and energize learners.
- Practical, business-oriented mindset, with a strong focus on sales effectiveness rather than theory.
- Proactive in keeping up with new products, technologies, and market trends in the Home Appliance & Electronics industry.
- Ability to develop training materials, presentations, learning content, and post-training assessment tools.
- Willingness to travel and conduct training at stores across different locations.
- Preferred: Candidates with experience as a Trainer, Product Trainer, Sales Trainer, Training Supervisor/Manager, Category/Industry Specialist, or in training roles within major electronics retail chains.