KOL Business Development Specialist

2 weeks ago

Ho Chi Minh City, Việt Nam GMEELAN Toàn thời gian
🚀 GMEELAN is Expanding in Vietnam Join Us as a KOL Business Development (Livestreaming) Specialist Are you deeply connected within the Vietnamese creator ecosystem? Do you have a track record of turning influencer partnerships into measurable brand growth? GMEELAN is rapidly scaling our beauty and skincare presence, and we are looking for a highly driven KOL Business Development (Livestreaming) to join us immediately. In this role, you will be the driving force behind our brand's voice in Vietnam, building lucrative partnerships with top-tier creators. What You Will Do:
• KOL Livestream Sourcing & Partnership Development: Source and partner with promising beauty and skincare KOLs and livestream creators on TikTok Shop and other e-commerce platforms.
• Relationship Management & Commercial Negotiation: Build strong KOL and livestream partner relationships; negotiate fees, commissions, schedules, and deliverables for mutually beneficial collaborations.
• Livestream Campaign Execution: Coordinate with KOLs and internal teams on livestream campaigns, selecting products, offers, schedules, and tactics to boost sales.
• GMV Growth & Performance Optimization: Track livestream GMV, conversions, ROAS, and commissions to optimize partnerships, campaigns, and sales.
• KOL Network Expansion: Build and maintain a strong network of livestream KOLs and strategic partners, pursue new collaborations, and foster long-term partnerships to grow the business. Who We Are Looking For:
• Bachelor’s degree or above, with English as a working language.
• At least 2 years’ relevant experience in KOL BD, livestream partnerships, influencer marketing, or e-commerce/affiliate marketing. Beauty/skincare experience and an established livestream KOL network preferred.
• Good understanding of TikTok Shop livestream commerce, KOL collaboration models, commission structures, and GMV-driven campaigns. Hands-on experience in KOL sourcing, negotiation, and partnership management is essential.
• Ability to track and analyze livestream performance metrics, including GMV, conversion rates, ROI/ROAS, and commission efficiency.
• Strong communication, relationship-building, negotiation, and execution skills.