Freelance Senior Web

Employment Type: Freelance Industry: Advertising Services Duration: Project-based, depending on assignment scope and timeline Reports To: Creative Lead / Project Manager OVERVIEW We're looking for a Senior Web & Experience Designer (UI/UX) based in Vietnam to collaborate on ambitious website and digital projects. You'll combine exceptional visual craft, strong UI/UX thinking, and AI-powered workflows to create distinctive digital experiences. Our ambition is to produce award-winning websites — combining compelling art direction, expressive interactions, and thoughtful usability. You'll work closely with our Creative, Strategy, and Development teams, taking concepts from initial exploration through to production-ready design.

KEY RESPONSIBILITIES
1 Web Design & Digital Experiences
• Lead design for premium brand websites, campaign microsites, and interactive digital experiences.
• Translate brand strategy into compelling creative concepts, intuitive site architectures, and user journeys.
• Develop distinctive visual directions through typography, composition, imagery, and digital art direction.
• Create wireframes, responsive layouts, design systems, and high-fidelity prototypes in Figma.
• Conceptualise and prototype engaging transitions, micro-interactions, and scroll-based experiences.
• Prepare developer-ready designs, including responsive states and interaction specifications, and support implementation reviews. 2 Creative Exploration & AI Workflows
• Apply AI-assisted workflows to accelerate visual exploration, asset creation, and interactive prototyping.
• Experiment with tools such as Figma Weave, Figma Make, and other emerging creative technologies.
• Explore original design approaches that push beyond conventional website templates while maintaining creative quality and usability. 3 Creative Collaboration & Execution
• Present creative concepts and articulate design rationale.
• Incorporate user insights, feedback, and project requirements into design decisions.
• Collaborate with internal teams, manage timelines, and deliver work independently. SKILLS & COMPETENCIES Essential Skills
• 5+ years of experience in web design, digital experience design, or UI/UX.
• Advanced proficiency in Figma, including responsive systems, components, and interactive prototyping.
• Exceptional visual design skills, particularly typography, composition, and digital art direction.
• Strong understanding of UX, information architecture, accessibility, and responsive design.
• Ability to conceptualise engaging interactions and motion-driven experiences.
• Familiarity with AI-assisted creative workflows.
• Experience working with developers and preparing production-ready designs.
• Strong English communication skills. Plus Points
• Experience with Figma Weave, Figma Make, Framer, or Webflow.
• Familiarity with Rive, Spline, GSAP, or Lottie.
• Proficiency with Midjourney, Runway, Adobe Firefly, or similar AI tools.
• Working knowledge of HTML, CSS, or JavaScript.
• Experience creating award-winning or highly interactive websites.
• Background in creative agencies or digital studios. EXPERIENCE & BACKGROUND
• Proven experience delivering high-quality websites from concept through to developer handoff.
• Experience working with creative agencies, digital studios, or international clients is preferred.
• Comfortable working independently within a remote, project-based team. PORTFOLIO REQUIREMENTS Please share your portfolio, including 2–3 live websites you've personally designed. We're looking for strong visual craft, original creative direction, thoughtful interactions, and polished responsive execution. Please briefly outline your contribution to each project.