Email Marketing Team Lead

We are seeking a highly engaged, enthusiastic Email Marketing Team Lead to manage and optimize our electronic direct marketing operations. This role will oversee automated email workflows and own the end-to-end delivery of campaigns for our international clients. This position also requires a data-driven mindset, attention to detail, strategic thinking and a deep understanding of CRM and email platforms. This role will report to the Digital Marketing Services Manager, lead a team of EDM specialists, and collaborate closely with cross-functional departments, including project management, development, design, and web analytics.

JOB DESCRIPTION
• Lead, coach and develop your team, allocate workload and ensure high-quality delivery across concurrent projects spanning different brands and markets.
• Own the client relationship by setting expectations, leading regular client communications, presenting campaign results, and resolving delivery issues so clients remain satisfied and confident in our work.
• Develop and execute comprehensive EDM strategies, with a strong focus on the post-purchase customer lifecycle.
• Manage the setup, testing, and deployment of one-off, recurring, triggered, and dynamic content-driven email campaigns.
• Ensure all email designs and layouts are mobile-friendly and optimized for user experience.
• Troubleshoot technical issues related to HTML templates, list segmentation and overall campaign execution.
• Analyze campaign results to identify trends, provide actionable recommendations, and execute A/B tests that continuously improve engagement.
• Integrate and continuously refine AI tools within the team's daily workflows to improve delivery speed and operational efficiency. JOB REQUIREMENTS
• 3+ years of practical experience with email and marketing-automation platforms, database integrations, and the ability to adapt quickly to new tools.
• Proven client-facing experience, with the ability to build trust, manage daily communications, and keep stakeholders confident in our delivery.
• Experience leading team and managing multiple concurrent projects across different markets or brands.
• Strong understanding of email best practices, including responsive HTML design, list segmentation, deliverability, A/B testing, and email performance metrics.
• Strong analytical skills with the ability to interpret data to evaluate and improve EDM program performance.
• Fluency in English with excellent verbal, written, and interpersonal communication skills.
• Demonstrable, hands-on experience using AI models and tools in real marketing work, with concrete examples.
• A plus: Experience connecting EDM or automation platforms to AI models via APIs, MCP integrations, or agentic workflows.
• Highly organized, self-directed, and detail-oriented, with the ability to solve problems independently. BENEFITS AND WORKING ENVIRONMENT
• Attractive salary with bi-yearly review, 13th-month bonus, performance bonus, public holiday bonuses, birthday gift, employee service awards up to $1,000
• A clear career path with proper training courses, workshops, fully sponsored certificate exams
• Extensive AON health insurance (during labor contract) and accident insurance (during probation) in addition to the state-mandated health insurance
• Professional, flexible & dynamic working environment with colleagues of different nationalities that is open-minded, creative, supportive, friendly, and encouraging.
• Regular communication from Management on the company's strategy, development plan, and new opportunities for employees
• Opportunities to join global technical conferences.
• Bright working space with modern facilities including the newest software
• Employees and families are engaged and taken care of by the company via Trade Union activities.
• Summer kick-off at 5-star resort
• Sports & cultural activities all year around to strengthen both your physical & mental health.
• NICEF
- our own Charity program where our employees raise funds and help people with difficulties in Vietnam.