Content Marketing Specialist

CONTENT MARKETING SPECIALIST – E-COMMERCE & SOCIAL COMMERCE 📍 Ho Chi Minh City | VE Pharma Vietnam × Vitabiotics UK
• VE Pharma is the exclusive partner of Vitabiotics UK in Vietnam, bringing one of the UK’s leading vitamin and supplement brands closer to Vietnamese consumers.
• As our e-commerce and digital presence continues to grow across Shopee, TikTok Shop, our website, and social media, we’re looking for a Content Marketing Specialist who can turn health information, product benefits, and consumer insights into content that is easy to understand, engaging, and commercially effective.
• This role could be a great fit if you enjoy the creative side of content, understand healthcare communication and advertising requirements, and know how to create content that is both compliant and commercially effective — driving traffic, engagement and conversion. 🌟 What you’ll own
• Plan and execute content across Shopee, TikTok Shop, website, Facebook and other digital channels.
• Turn product benefits, health information and consumer insights into clear, engaging and persuasive content.
• Create and optimize product pages, social content, short-form video scripts, campaign content, livestream content, landing pages and articles.
• Develop SEO-friendly content that improves discoverability, traffic and conversion.
• Work closely with Brand, Product, E-commerce, Designers and Agencies from brief to execution.
• Look at performance beyond likes and views — including clicks, conversion and sales — and continuously improve content based on what works.
• Explore new trends, formats and consumer angles that can strengthen both brand relevance and commercial performance.
• Ensure health-related communication remains accurate, responsible and compliant, while still finding creative ways to engage consumers.
• Support content quality and provide guidance to junior team members or external partners when needed. 👤 You could be a great fit if you
• Have 2–4+ years of hands-on Content Marketing experience.
• Have created content in healthcare, pharmaceuticals, supplements, nutrition, pharmacy retail or other health-related categories.
• Are a strong Vietnamese writer and editor who can make complex information simple and consumer-friendly.
• Have hands-on experience with social media, websites, and/or e-commerce/social commerce platforms such as TikTok, Shopee, TikTok Shop, or similar channels.
• Are comfortable creating different formats, from product copy and long-form articles to social posts, short videos, and campaign content.
• Can independently take a content project from brief → idea → execution → review → optimization.
• Have a working knowledge of advertising regulations and content requirements for health-related products, and understand how to balance creative and commercial content with compliant, responsible health communication. A strong plus: SEO experience, social commerce/livestream content, KOL/KOC content, or an educational background in healthcare, pharmacy, nutrition or life sciences. 🚀 Why VE Pharma? You’ll work where healthcare × content × e-commerce come together. Your content won’t just fill a content calendar. You’ll have the opportunity to influence how consumers discover, understand and choose Vitabiotics products online — and see how your work contributes to both brand growth and commercial results. You’ll also gain exposure across Brand, Digital Marketing, E-commerce, and Social Commerce, with room to grow into Senior Content, Brand, Digital, or E-commerce roles as your career develops. 📩 Interested? Send us your CV + portfolio or 2–3 pieces of work you’re proud of. These could be a social post, TikTok/video script, product page, article, campaign, livestream content — anything that helps us understand how you think and create. 📧 careers@vepharma.vn Subject: Content Marketing Specialist – [Your Name]