Senior Account Executive

Position:
Account Executive or Sr. Account Executive (IMC: 70% PR - 30% Social media)

Department:
Account Team

Report to:
Account Manager

Experience Level:
2-4 years

Objective:
Lead and execute communications campaigns (IMC/ PR & Social campaigns), client service & vendor management.

I. DAILY RESPONSIBILITIES:

1. Client Servicing & Relationship Management

• Act as the primary point of contact for clients, ensuring smooth communication and thorough understanding of project requirements.
• Support in client meetings, preparing agenda, taking notes, and following up action items.
• Maintain strong relationships with clients, ensuring their needs are met and exceeded expectations.

2. Strategy & Media Relations

• Properly understanding communication tactics (especially PR & social) on multi channels and platforms from online to offline, which is about way of approaching & working, from that be able to lead or contribute to planning progress especially implementation planning of the team.
• Develop, maintain and expand relationships with journalists, editors, media houses, KOL/Influencers and other vendors that can support the activities of campaigns.

3. Project Management & Execution:

• Be able to develop an execution plan, project timeline, deliverablers and budget tracking to indepently lead or operate project on multi channels & platforms (from online to offline) under the supervision of line manager.
• Proactively coordinate, work with internal teams, vendors, media, KOL/influencer and other 3rd parties to drive project smoothly with high quality.
• Monitor project performance and troubleshoot issues proactively, flexibly to keep projects on track and keep good relationships with other key stakeholders and good budget management.
• Be able to understand, supervise & control the quality of deliverables produced by internal function team like content pieces, visual items. Especially, being able to handle social or press release writing is a plus point.
• Oversee & execute media engagement (press release, media invitation & management for event) and basically media issue handling.
• Oversee & coordinate with vendors to execute event organization, production (media meeting, talkshow, roundtable, outdoor event, activation if any…).
• Supervise, manage onsite production with production house (video shooting, photoshooting v.v…)

4. Proposal & Reporting Support

• Assist in the development of campaign proposals, presentations, and strategic
• documents.
• Gather market research, industry trends, and competitor analysis to support strategic.
• recommendations.
• Prepare monthly reports and campaign performance analysis for clients.

5. Financial & Payment Coordination

• Support invoice issuance and payment tracking, ensuring timely client payments.
• Collaborate with the internal finance team and vendors to manage budgets and payments for suppliers.

II. REQUIREMENTS:

6. Core Skills & Competencies

• 2-4 years of experience in IMC/ PR & social media.
• Strong network with media contacts, journalists, and KOL/influencers.
• Excellent writing skills – ability to craft press releases, thought leadership content, and social media copy.
• In-depth understanding of PR, social media trends, and influencer marketing.

7. Mindset & Work Approach

• Proactive and adaptable, capable of managing multiple clients & campaigns.
• Strong presentation and communication skills (especially in English), with confidence in client interactions.
• Strategic and data-driven approach to PR & social media planning.
• Ability to work independently and collaboratively across teams.

III. OPPORTUNITIES & BENEFITS:

8. Opportunities:

• Opportunities to work, learn & gain knowledge, experiences in top-tier clients in Healthcare, Wellness, FMCG, Finance & Insurance industries.
• Growth opportunities in career path especially in expertise of project management, client service & business growth strategies.
• Opportunities to practice & strengthen strategic thinking, comprehensive project management.

9. Benefits:

• Competitive salary & bonus based on perfromance.
• Others: Company trip/ team trip, internal training, team bonding & party.