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Director of Brand Marketing

2 weeks ago

Hanoi Capital Region, Vietnam High-paid Jobs for Vietnamese Talents Full time ₫1,000,000 - ₫1,200,000 per year

Job Title:
Brand Management & Development Director

Salary:
Competitive, top market level M VND monthly base salary + performance bonus + ESOP)

Work Location:
Thanh Xuân District, Hanoi

Type:
Full-time

A rare opportunity to shape the long-term brand strategy of a top multi-sector corporation, covering real estate, renewable energy, and industrial infrastructure. This is a newly created senior leadership role with direct impact on business growth and international expansion.

Job Overview

As part of the executive team, you will lead brand positioning, identity, and reputation management across multiple sectors. You will oversee rebranding, digital branding, ESG integration, and ensure brand consistency across all touchpoints.

Responsibilities

  • Define and protect brand vision and positioning in Vietnam and internationally.
  • Lead rebranding and digital branding campaigns, and integrate ESG and AI-driven tools.
  • Build brand identity systems and guidelines aligned with international standards.
  • Support executives in strategic brand decisions and market expansion.
  • Train and mentor the internal team (currently 3 members) and manage external agencies.
  • Monitor brand performance and provide insights to the Board.

Requirements

Must-Have:

  • 12+ years in brand management/marketing, with 7+ years in senior leadership (CBO/Brand Director).
  • Proven track record at listed corporations or conglomerates in
    real estate, construction, or building materials
    .
  • Deep expertise in brand strategy, sustainable branding, and digital marketing.
  • Strong leadership, analytical, and communication skills.
  • Bachelor's degree in Marketing/Business/Communications (MBA preferred).
  • Fluent English (IELTS 6.0+ or equivalent).

Nice-to-Have:

  • International certifications in brand management (e.g., CIM).
  • Experience applying AI in brand analytics and digital campaigns.
  • Open, energetic, and collaborative leadership style (preferred 8/x–9/x).

Company Overview

A diversified corporation with over 10,000 billion VND in annual revenue, expanding across renewable energy, real estate, and industrial infrastructure. The group is committed to sustainable growth and aims to become a leading international brand by 2030.

Working Time

Standard 40 hours/week, Monday to Friday.

Benefits

  • Top-tier compensation with KPI bonuses and ESOP.
  • Multiple annual bonuses and allowances (housing, transport, phone).
  • Premium healthcare and retirement support.
  • Leadership training and international conferences.
  • Modern working environment in Hanoi HQ.

Note

  • This is a
    newly created role
    .
  • The successful candidate is expected to start in
    Q4 2025
    .
  • Hiring process: 1-2 interview rounds with the Group CEO.

You can directly contact Việt Headhunter Zalo) for further details.